{"id":865,"date":"2016-03-31T21:13:41","date_gmt":"2016-03-31T18:13:41","guid":{"rendered":"http:\/\/aslantozcan.com\/?p=865"},"modified":"2018-03-11T10:44:13","modified_gmt":"2018-03-11T07:44:13","slug":"cmolarin-chief-marketing-officer-pazarlama-direktoru-rolu-degisti-mi","status":"publish","type":"post","link":"https:\/\/aslantozcan.com\/?p=865","title":{"rendered":"CMO&#8217;LARIN (Chief Marketing Officer\/ Pazarlama Direkt\u00f6r\u00fc) ROL\u00dc DE\u011e\u0130\u015eT\u0130 M\u0130?"},"content":{"rendered":"<p style=\"text-align: justify;\"><em>CMO&#8217;lara (Chief Marketing Officer\/ Pazarlama Direkt\u00f6r\u00fc) d\u00fc\u015fen yeni rol nedir? \u00a0<\/em><\/p>\n<p style=\"text-align: justify;\"><em>5 y\u0131l \u00f6ncesine k\u0131yasla herhangi bir de\u011fi\u015fiklik var m\u0131?<\/em><\/p>\n<p style=\"text-align: justify;\">Bir CMO&#8217;nun iki rol\u00fc vard\u0131r.<\/p>\n<p style=\"text-align: justify;\">Birinci rol, CMO&#8217;nun \u015firket i\u00e7inde yapt\u0131klar\u0131d\u0131r. Bunun i\u00e7inde hangi \u00fcr\u00fcnlerin ve hizmetlerin pazarlanaca\u011f\u0131na, hangi marka isimlerinin kullan\u0131laca\u011f\u0131na ve hangi pazarlama stratejilerinden faydalan\u0131laca\u011f\u0131na karar vermek vard\u0131r.<!--more--><\/p>\n<p style=\"text-align: justify;\">Di\u011fer rol ise \u015firket d\u0131\u015f\u0131ndad\u0131r. Bunun i\u00e7inde de pazarlama kampanyalar\u0131 haz\u0131rlamak ile markan\u0131n pazarlama mesaj\u0131n\u0131n iletilece\u011fi medya kanallar\u0131n\u0131n se\u00e7imi vard\u0131r.<\/p>\n<p style=\"text-align: justify;\">\u0130nternet ve dijital pazarlaman\u0131n y\u00fckseli\u015fiyle birlikte \u00e7ok say\u0131da CEO, kendi vakitlerinin ve enerjilerinin \u00e7o\u011funu \u015firket d\u0131\u015f\u0131 faaliyetlere ay\u0131r\u0131yor. \u00c7o\u011fu \u015firkette pazarlama stratejileri geli\u015ftirme rol\u00fcn\u00fc \u00fcst y\u00f6netim devralarak CMO&#8217;lara sadece bu stratejileri bir geleneksel medya ve dijital medya kar\u0131\u015f\u0131m\u0131 arac\u0131l\u0131\u011f\u0131yla uygulama g\u00f6revini b\u0131rak\u0131yor. Ger\u00e7ekte bu \u00e7ok ciddi bir sorundur. Pazarlama karma\u015f\u0131k ve \u00e7etrefilli bir disiplindir. Birka\u00e7 istisna d\u0131\u015f\u0131nda (Steve Jobs dahil olmak \u00fczere), \u00fcst y\u00f6netimde etkili pazarlama stratejileri geli\u015ftirme becerileri veya deneyimi yoktur.<\/p>\n<p style=\"text-align: justify;\"><em>Kaynak: Capital<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CMO&#8217;lara (Chief Marketing Officer\/ Pazarlama Direkt\u00f6r\u00fc) d\u00fc\u015fen yeni rol nedir? \u00a0 5 y\u0131l \u00f6ncesine k\u0131yasla herhangi bir de\u011fi\u015fiklik var m\u0131? Bir CMO&#8217;nun iki rol\u00fc vard\u0131r. Birinci rol, CMO&#8217;nun \u015firket i\u00e7inde yapt\u0131klar\u0131d\u0131r. Bunun i\u00e7inde hangi \u00fcr\u00fcnlerin ve hizmetlerin pazarlanaca\u011f\u0131na, hangi marka isimlerinin kullan\u0131laca\u011f\u0131na ve hangi pazarlama stratejilerinden faydalan\u0131laca\u011f\u0131na karar vermek vard\u0131r.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts\/865"}],"collection":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=865"}],"version-history":[{"count":2,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts\/865\/revisions"}],"predecessor-version":[{"id":932,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts\/865\/revisions\/932"}],"wp:attachment":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}