{"id":860,"date":"2016-03-13T17:41:30","date_gmt":"2016-03-13T15:41:30","guid":{"rendered":"http:\/\/aslantozcan.com\/?p=860"},"modified":"2018-03-11T10:42:46","modified_gmt":"2018-03-11T07:42:46","slug":"iliskisel-pazarlama-sartmidir","status":"publish","type":"post","link":"https:\/\/aslantozcan.com\/?p=860","title":{"rendered":"\u0130L\u0130\u015eK\u0130SEL PAZARLAMA \u015eARTMIDIR ?"},"content":{"rendered":"<p style=\"text-align: justify;\">Soru: Markalar a\u00e7\u0131s\u0131ndan ili\u015fkisel pazarlaman\u0131n \u00f6nemi nedir?<\/p>\n<p style=\"text-align: justify;\">\u0130li\u015fkisel pazarlama, yeni m\u00fc\u015fteriler kazanmaktan \u00e7ok m\u00fc\u015fteri tatminini ve m\u00fc\u015fterileri elde tutmay\u0131 ama\u00e7layan bir pazarlama tarz\u0131. Hi\u00e7bir \u015firket, pazarlama program\u0131n\u0131n tamam\u0131n\u0131 ili\u015fkisel pazarlamaya odaklayamaz.<!--more--><\/p>\n<ul style=\"text-align: justify;\">\n<li>M\u00fc\u015fteriler ya\u015flan\u0131r ve de\u011fi\u015fim ge\u00e7irenler ya\u015famaya devam ederler.<\/li>\n<li>Zenginle\u015firler ve daha pahal\u0131 markalara y\u00f6nelirler.<\/li>\n<li>Fakirle\u015firler ve daha ucuz markalara d\u00f6nerler.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Bir \u015firketin m\u00fc\u015fterilerinin uzunca bir zaman dilimi boyunca kendileriyle birlikte kalmamalar\u0131n\u0131n \u00e7ok daha ba\u015fka nedenleri de vard\u0131r.<\/p>\n<p style=\"text-align: justify;\">\u00dcstelik m\u00fc\u015fterilerin \u00e7o\u011funun ayn\u0131 markay\u0131 sat\u0131n almaya devam etmelerinin nedeni, markan\u0131n kalitesiyle fiyat\u0131d\u0131r. Yoksa onun ili\u015fkisel pazarlama program\u0131 de\u011fildir.<\/p>\n<p style=\"text-align: justify;\">Peki her \u015firket ili\u015fkisel pazarlama yapmak zorunda m\u0131? Elbette, o sizin mevcut m\u00fc\u015fterilerinizi elde tutman\u0131za yard\u0131mc\u0131 olur.\u00a0Peki ili\u015fkisel pazarlama sizin pazarlama plan\u0131n\u0131z\u0131n tek ve vazge\u00e7ilmez bile\u015feni olmak zorunda m\u0131? Hay\u0131r.<\/p>\n<p style=\"text-align: justify;\">Herhangi bir pazarlama plan\u0131n\u0131n vazge\u00e7ilmez bile\u015feni yeni m\u00fc\u015fteriler kazanmak olmal\u0131.<\/p>\n<p style=\"text-align: justify;\"><em>Kaynak: Al Ries-Capital<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Soru: Markalar a\u00e7\u0131s\u0131ndan ili\u015fkisel pazarlaman\u0131n \u00f6nemi nedir? \u0130li\u015fkisel pazarlama, yeni m\u00fc\u015fteriler kazanmaktan \u00e7ok m\u00fc\u015fteri tatminini ve m\u00fc\u015fterileri elde tutmay\u0131 ama\u00e7layan bir pazarlama tarz\u0131. Hi\u00e7bir \u015firket, pazarlama program\u0131n\u0131n tamam\u0131n\u0131 ili\u015fkisel pazarlamaya odaklayamaz.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts\/860"}],"collection":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=860"}],"version-history":[{"count":4,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts\/860\/revisions"}],"predecessor-version":[{"id":930,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts\/860\/revisions\/930"}],"wp:attachment":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}