{"id":823,"date":"2015-11-03T20:23:26","date_gmt":"2015-11-03T18:23:26","guid":{"rendered":"http:\/\/aslantozcan.com\/?p=823"},"modified":"2015-11-15T15:10:59","modified_gmt":"2015-11-15T13:10:59","slug":"pazardan-pay-alalim-ve-gelistirelim-derken-dikkat-edilecek-karar","status":"publish","type":"post","link":"https:\/\/aslantozcan.com\/?p=823","title":{"rendered":"PAZARDAN PAY ALMA ve GEL\u0130\u015eT\u0130RME KARARINIZI VER\u0130RKEN."},"content":{"rendered":"<p class=\"\" style=\"text-align: justify;\">Pek \u00e7ok pazarlama y\u00f6neticisi, kendi <span id=\"OBJ_PREFIX_DWT2615_com_zimbra_date\" class=\"Object\">pazar<\/span> pay\u0131n\u0131 art\u0131rmak i\u00e7in, o anda rakiplerine ait pazarlara h\u00fc<span id=\"OBJ_PREFIX_DWT2616_com_zimbra_date\" class=\"Object\">cum<\/span> eder. Rakipler de buna h\u0131zl\u0131 ve sert tepki g\u00f6sterirler. Sonu\u00e7ta iki taraf da kaybeder. Bu t\u00fcr y\u00f6neticiler genellikle uza\u011f\u0131 g\u00f6remeyen, kazan-kaybet mant\u0131\u011f\u0131 ile hareket eden y\u00f6neticilerdir. Bunlar, mallar\u0131na yeni m\u00fc\u015fteriler, yeni kullan\u0131m alanlar\u0131 bularak pastay\u0131 b\u00fcy\u00fctecekleri yerde, rakiplerine sald\u0131rarak, pastay\u0131 k\u00fc\u00e7\u00fcltmeyi ye\u011flemektedirler. Oysa pasta k\u00fc\u00e7\u00fcl\u00fcrse. i\u015fletme k\u00fc\u00e7\u00fclen pastadan fazla pay alarak b\u00fcy\u00fcyemez.<\/p>\n<p class=\"\" style=\"text-align: justify;\">Bir i\u015fletme, <span id=\"OBJ_PREFIX_DWT2617_com_zimbra_date\" class=\"Object\">pazar<\/span>\u0131 geli\u015ftirirken ya da pazarda etkili olmaya y\u00f6nelirken farkl\u0131 olanaklar\u00addan yararlan\u0131p pastay\u0131 b\u00fcy\u00fctebilir ve b\u00fcy\u00fcyen pastadan eskisine nispetle daha fazla yararla\u00adnabilir. Ancak, bu farkl\u0131 olanaklar\u0131 g\u00f6rebilmek i\u00e7in; t\u00fcketici, rakip, tamamlay\u0131c\u0131 ve tedarik\u00e7i eksenini dikkatli bir bi\u00e7imde kullanmak gerekir. \u00c7\u00fcnk\u00fc, <span id=\"OBJ_PREFIX_DWT2618_com_zimbra_date\" class=\"Object\">pazar<\/span>\u0131 geli\u015ftirmek bu d\u00f6rtl\u00fc yap\u0131ya ba\u011fl\u0131d\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pek \u00e7ok pazarlama y\u00f6neticisi, kendi pazar pay\u0131n\u0131 art\u0131rmak i\u00e7in, o anda rakiplerine ait pazarlara h\u00fccum eder. Rakipler de buna h\u0131zl\u0131 ve sert tepki g\u00f6sterirler. Sonu\u00e7ta iki taraf da kaybeder. Bu t\u00fcr y\u00f6neticiler genellikle uza\u011f\u0131 g\u00f6remeyen, kazan-kaybet mant\u0131\u011f\u0131 ile hareket eden y\u00f6neticilerdir. Bunlar, mallar\u0131na yeni m\u00fc\u015fteriler, yeni kullan\u0131m alanlar\u0131 bularak pastay\u0131 b\u00fcy\u00fctecekleri yerde, rakiplerine sald\u0131rarak, pastay\u0131 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts\/823"}],"collection":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=823"}],"version-history":[{"count":5,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts\/823\/revisions"}],"predecessor-version":[{"id":832,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts\/823\/revisions\/832"}],"wp:attachment":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}