{"id":814,"date":"2015-05-19T21:31:01","date_gmt":"2015-05-19T18:31:01","guid":{"rendered":"http:\/\/aslantozcan.com\/?p=814"},"modified":"2015-11-15T15:13:39","modified_gmt":"2015-11-15T13:13:39","slug":"verimlilik-kriterleri","status":"publish","type":"post","link":"https:\/\/aslantozcan.com\/?p=814","title":{"rendered":"VER\u0130ML\u0130L\u0130K KR\u0130TERLER\u0130."},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>\u201c\u00d6l\u00e7emedi\u011finiz \u015feyler hakk\u0131nda konu\u015famazs\u0131n\u0131z. O halele \u00f6l\u00e7mek zorundas\u0131n\u0131z.\u201d<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>\u00d6l\u00e7\u00fc aletleri,<\/li>\n<li>Neleri \u00f6l\u00e7mek istedi\u011finiz (kriterler),<\/li>\n<li>Kimlerin \u00f6l\u00e7ece\u011fi,<\/li>\n<li>\u00d6l\u00e7\u00fcm s\u0131kl\u0131\u011f\u0131.<\/li>\n<li>\u00d6l\u00e7\u00fcm sonucu ortaya \u00e7\u0131kacak veri ve bilgilerin yorumlanmas\u0131 son derece kritik konulard\u0131r. T\u00fcm bunlar\u0131n sonunda<strong> karar alma ve aksiyona ge\u00e7me<\/strong> ad\u0131mlar\u0131 vard\u0131r.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Bu kriterleri belirlerken bir tak\u0131m rapor formatlar\u0131na ihtiya\u00e7 vard\u0131r. Bu rapor formatlar\u0131 \u00f6l\u00e7\u00fcm sonu\u00e7lar\u0131n\u0131n derli toplu kayd\u0131 i\u00e7indir, bir b\u00fcrokrasi ve yo\u011fun bir evrak ak\u0131\u015f\u0131 yaratmak i\u00e7in de\u011fil.<\/p>\n<p style=\"text-align: justify;\"><strong>Do\u011fru format + Do\u011fru bilgi + Do\u011fru yorum + Do\u011fru Aksiyon = Sistemin Ba\u015far\u0131s\u0131<\/strong><\/p>\n<p style=\"text-align: justify;\">A\u015fa\u011f\u0131da yer alan kriterler sat\u0131\u015f temsilcisi, da\u011f\u0131t\u0131m eleman\u0131, mamul, rut, distrib\u00fct\u00f6r, b\u00f6lge ve t\u00fcm sat\u0131\u015f te\u015fkilat\u0131 verimlilik kriterleri olarak g\u00f6r\u00fclmeli ve kullan\u0131lmal\u0131d\u0131r. Sizin daha de\u011fi\u015fik anahtar kriterleriniz olabilir. \u00d6nerdi\u011fimiz kriterler<strong> olmazsa olmazlar\u0131<\/strong> kapsamaktad\u0131r.<\/p>\n<p style=\"text-align: justify;\"><strong>Anahtar Kriterler:<!--more--><\/strong><\/p>\n<ol style=\"text-align: justify;\">\n<li>Ara\u00e7 ba\u015f\u0131 \/ Eleman ba\u015f\u0131 ciro<\/li>\n<li>M\u00fc\u015fteri s\u0131n\u0131f\u0131-t\u00fcr\u00fc ve hacmine g\u00f6re nokta ba\u015f\u0131 ciro<\/li>\n<li>N\u00fcfus Etmek<\/li>\n<li>a) Nokta penetrasyonu<\/li>\n<li>b) \u00dcr\u00fcn penetrasyonu<\/li>\n<li>c) \u00dcr\u00fcn \u00e7e\u015fitlili\u011fi penetrasyonu<\/li>\n<li>Sat\u0131\u015f (Sipari\u015f) Ba\u015far\u0131s\u0131<\/li>\n<li>Ziyaret Ba\u015far\u0131s\u0131<\/li>\n<li>Ara\u00e7 ba\u015f\u0131 maliyet<\/li>\n<li>Distrib\u00fct\u00f6r karl\u0131l\u0131k oran\u0131 (\u00d6ng\u00f6r\u00fclene g\u00f6re)<\/li>\n<li>Distrib\u00fct\u00f6r\u00fcn b\u00fcy\u00fcmesi \u00a0\u00a0a) B\u00fcy\u00fcme oran\u0131 \u00a0b) Ara\u00e7-demirba\u015f yat\u0131r\u0131m\u0131<\/li>\n<li>\u0130ade oran\u0131<\/li>\n<li>Forecasting-fiili sat\u0131\u015f sapmas\u0131<\/li>\n<li>Pasiften- Aktife ge\u00e7me oran\u0131<\/li>\n<li>Distrib\u00fct\u00f6r Kazan\u00e7\/Yat\u0131r\u0131m oran\u0131<\/li>\n<li>M\u00fc\u015fteri tipi\/s\u0131n\u0131f\u0131 baz\u0131nda drop size<\/li>\n<li>Tahsilat\u0131n da\u011f\u0131l\u0131m\u0131 (A\u00e7\u0131k hesap-senet-\u00e7ek-nakit)<\/li>\n<li>Sipari\u015f kar\u015f\u0131lanma oran\u0131 -Red edilen sipari\u015f (Presell i\u00e7in)<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">Bu kriterler i\u00e7in s\u00f6ylenmesi gereken baz\u0131 hususlar bulunmaktad\u0131r.<\/p>\n<ul>\n<li style=\"text-align: justify;\">Bu sistemde rakamlar t\u00fcm sistemin o anki foto\u011fraf\u0131n\u0131 g\u00f6stermektedir. Forecasting \u00e7al\u0131\u015fmalar\u0131 i\u00e7in sa\u011fl\u0131kl\u0131 ve zamanl\u0131 bilgiler gereklidir. Veri taban\u0131 i\u00e7in bu kriterlerin s\u00fcrekli \u00f6l\u00e7\u00fcm\u00fc zorunludur.<\/li>\n<li style=\"text-align: justify;\">Bu rakamlar\u0131n bir k\u0131sm\u0131 mutlaka g\u00fcnl\u00fck raporlarda yer almal\u0131d\u0131r. Kalan k\u0131sm\u0131 ise haftal\u0131k-ayl\u0131k olarak rapor edilmelidir.<\/li>\n<li style=\"text-align: justify;\">Sistemde her kademe sat\u0131\u015f y\u00f6neticisi kendisini ilgilendiren rakamlar\u0131 bilmeli ve bu rakamlar\u0131n \u00fczerinde \u00e7al\u0131\u015fmal\u0131d\u0131r.<\/li>\n<li style=\"text-align: justify;\">Bu rakamlar sat\u0131\u015f temsilcisine soludu\u011fu oksijen kadar gereklidir. Bu nedenle verilerin onun i\u00e7in olan hayati \u00f6nemi anlat\u0131lmal\u0131d\u0131r.<\/li>\n<li style=\"text-align: justify;\">Bu rakamlar, sabah toplant\u0131lar\u0131nda S.T.&#8217;ler ve ilk kademe y\u00f6neticileri taraf\u0131ndan tart\u0131\u015f\u0131lmal\u0131d\u0131r. Ayl\u0131k k\u00fcm\u00fclatif rakamlar ise ayl\u0131k b\u00f6lge toplant\u0131lar\u0131nda ele al\u0131nmal\u0131d\u0131r.<\/li>\n<li style=\"text-align: justify;\">Bu rakamlardan yola \u00e7\u0131karak sapmalar\u0131 \u00f6nleyici tedbirler al\u0131nmal\u0131d\u0131r.<\/li>\n<li style=\"text-align: justify;\">Distrib\u00fct\u00f6r, eleman ve y\u00f6netici pirim sistemlerine bu rakamlar temel te\u015fkil etmelidir.<\/li>\n<\/ul>\n<p><em>Kaynak: Kemal \u0130mrek-Ar\u0131kan<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201c\u00d6l\u00e7emedi\u011finiz \u015feyler hakk\u0131nda konu\u015famazs\u0131n\u0131z. O halele \u00f6l\u00e7mek zorundas\u0131n\u0131z.\u201d \u00d6l\u00e7\u00fc aletleri, Neleri \u00f6l\u00e7mek istedi\u011finiz (kriterler), Kimlerin \u00f6l\u00e7ece\u011fi, \u00d6l\u00e7\u00fcm s\u0131kl\u0131\u011f\u0131. \u00d6l\u00e7\u00fcm sonucu ortaya \u00e7\u0131kacak veri ve bilgilerin yorumlanmas\u0131 son derece kritik konulard\u0131r. T\u00fcm bunlar\u0131n sonunda karar alma ve aksiyona ge\u00e7me ad\u0131mlar\u0131 vard\u0131r. Bu kriterleri belirlerken bir tak\u0131m rapor formatlar\u0131na ihtiya\u00e7 vard\u0131r. Bu rapor formatlar\u0131 \u00f6l\u00e7\u00fcm sonu\u00e7lar\u0131n\u0131n derli [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16],"tags":[],"_links":{"self":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts\/814"}],"collection":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=814"}],"version-history":[{"count":5,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts\/814\/revisions"}],"predecessor-version":[{"id":835,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts\/814\/revisions\/835"}],"wp:attachment":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}