{"id":810,"date":"2015-03-22T20:33:52","date_gmt":"2015-03-22T18:33:52","guid":{"rendered":"http:\/\/aslantozcan.com\/?p=810"},"modified":"2015-12-30T22:38:12","modified_gmt":"2015-12-30T20:38:12","slug":"rakiple-dans-mi-ediyorsunuz-adimlariniza-dikkat-edin","status":"publish","type":"post","link":"https:\/\/aslantozcan.com\/?p=810","title":{"rendered":"RAK\u0130PLE DANS MI ED\u0130YORSUNUZ? ADIMLARINIZZA D\u0130KKAT ED\u0130N."},"content":{"rendered":"<p style=\"text-align: justify;\"><em>Rakip hakk\u0131nda asla ama asla k\u00f6t\u00fc konu\u015fmay\u0131n.<\/em><\/p>\n<p style=\"text-align: justify;\">Rakipleriniz hakk\u0131nda ne hissediyorsunuz? &#8220;Rakiplerimle harika bir ili\u015fkim var&#8221; diyorsunuz. Do\u011fru, e\u011fer 50.000$&#8217;a ihtiyac\u0131n\u0131z olsayd\u0131 ya i\u015finiz bitik olsayd\u0131,<em> arkada\u015f\u0131n\u0131z<\/em> olan rakibin size<em> iyi yolculuklar<\/em> mesaj\u0131 yollayaca\u011f\u0131na garanti veririm.<\/p>\n<p style=\"text-align: justify;\">Ger\u00e7ek\u00e7i olun. Rakipler sizinle konu\u015fabilirler, size uygar davranabilirler ve hatta size yard\u0131mc\u0131 g\u00f6r\u00fcnebilirler ancak onlara sizin hi\u00e7 olmaman\u0131z laz\u0131m\u0131 yoksa olman\u0131z laz\u0131m\u0131 diye soruldu\u011funda bahse girerim olmaman\u0131z laz\u0131m y\u00f6n\u00fcnde g\u00f6r\u00fc\u015f bildirecektir.<\/p>\n<p style=\"text-align: justify;\"><em>Bana yard\u0131m ediyorlar, bana i\u015f yolluyorlar, ortak sorunlar\u0131 tart\u0131\u015fmak \u00fczere beni \u00e7a\u011f\u0131r\u0131yorlar, herkese yeterli i\u015f var<\/em> vb. Bunlar\u0131n t\u00fcm\u00fc, rakiplerinizin, sizi sistematik olarak devreden \u00e7\u0131karmak i\u00e7in plan yaparken sizin s\u00f6ylemenizi umduklar\u0131 c\u00fcmlelerdir. \u0130\u015f (ve \u00f6zellikle de sat\u0131\u015f) orman\u0131ndaki ya\u015fam budur.<!--more--><\/p>\n<p style=\"text-align: justify;\">Dost\u00e7a rekabet mi (i\u015fte iyi bir tanesi); &#8220;\u015eimdi adil olal\u0131m. Son sat\u0131\u015f\u0131 ben ald\u0131m, bunu da sen alabilirsin.&#8221; K\u00fclah\u0131ma anlat. Dost\u00e7a rekabet dost y\u0131lanlar gibidir. D\u00f6ner ve bir saniye i\u00e7inde \u0131s\u0131r\u0131rlar ve zehirli olanlar\u0131 emin olanlardan ay\u0131rmak<em> ger\u00e7ek bir kurnazl\u0131kt\u0131r.<\/em><\/p>\n<p style=\"text-align: justify;\">Rekabet daha \u00e7ok bilinmeyen bir y\u0131lan gibidir. Muhtemelen zehirlidir, ger\u00e7ekten yak\u0131nla\u015fmak istenecek biri de\u011fildir, onlar hakk\u0131nda \u00f6\u011frenebilece\u011finizin t\u00fcm\u00fcn\u00fc \u00f6\u011frenmek en iyisidir, onlara kar\u015f\u0131 sayg\u0131l\u0131 olun ve yan\u0131n\u0131zda daima y\u0131lan \u0131s\u0131rmalar\u0131na kar\u015f\u0131 tedbirli olun.<\/p>\n<p style=\"text-align: justify;\"><strong><em>Rekabet hakk\u0131nda ger\u00e7ekler ve onlar\u0131n sizin hakk\u0131n\u0131zdaki duygular\u0131:<\/em><\/strong><\/p>\n<p style=\"text-align: justify;\">=&gt; Baz\u0131lar\u0131 zarars\u0131zd\u0131r.<\/p>\n<p style=\"text-align: justify;\">=&gt; Baz\u0131lar\u0131 i\u015fbirli\u011fi yapar.<\/p>\n<p style=\"text-align: justify;\">=&gt; Baz\u0131lar\u0131 ahlakl\u0131d\u0131r.<\/p>\n<p style=\"text-align: justify;\">=&gt; Baz\u0131lar\u0131 \u00e7eki\u015fmeyi sever.<\/p>\n<p style=\"text-align: justify;\">=&gt; Baz\u0131lar\u0131 sizden ho\u015flan\u0131r.<\/p>\n<p style=\"text-align: justify;\">=&gt; Baz\u0131lar\u0131 sizinle i\u015f yapar.<\/p>\n<p style=\"text-align: justify;\">=&gt;Baz\u0131lar\u0131 size yard\u0131m eder.<\/p>\n<p style=\"text-align: justify;\">=&gt;\u00c7o\u011fu bunlar\u0131 yapmaz. \u00c7o\u011fu sizden ho\u015flanmaz.<\/p>\n<p style=\"text-align: justify;\"><strong><em>Rakiple nas\u0131l ba\u015fa \u00e7\u0131kmal\u0131&#8230;<\/em><\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>Pazardaki yerlerini bilin.<\/li>\n<li>En b\u00fcy\u00fck m\u00fc\u015fterilerinin kimler oldu\u011funu bilin.<\/li>\n<li>Sizin m\u00fc\u015fterilerinizi al\u0131yorlar m\u0131, yoksa siz mi onlardan m\u00fc\u015fteri al\u0131yorsunuz?<\/li>\n<li>Herhangi bir personelinizi kapt\u0131lar m\u0131?<\/li>\n<li>Her t\u00fcrl\u00fc bilgilerini elde edin (sat\u0131\u015f belgeleri, bro\u015f\u00fcrler).<\/li>\n<li>Fiyatlar\u0131n\u0131 elde edin.<\/li>\n<li>Senede d\u00f6rt kez \u00fcr\u00fcnlerini al\u0131n. Nas\u0131l satt\u0131klar\u0131n\u0131 ve neler i\u00e7erdiklerini bilin.<\/li>\n<li>Nerelerde sizden zay\u0131f olduklar\u0131n\u0131 belirleyin ve onlar\u0131n \u00fcst\u00fcne oynay\u0131n.<\/li>\n<li>Nerelerde sizden daha g\u00fc\u00e7l\u00fc olduklar\u0131n\u0131 \u00f6\u011frenin ve AC\u0130LEN ayarlama yap\u0131n.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><em>\u00a0<\/em><strong><em>Sat\u0131\u015f ziyaretlerinde rekabetle kar\u015f\u0131la\u015ft\u0131\u011f\u0131n\u0131zda&#8230;<\/em><\/strong><\/p>\n<ul>\n<li style=\"text-align: justify;\">Potansiyel m\u00fc\u015fteriniz s\u00f6ylese dahi siz, onlar hakk\u0131nda asla k\u00f6t\u00fc bir \u015fey s\u00f6ylemeyin.<\/li>\n<li style=\"text-align: justify;\">Onlar\u0131 de\u011ferli rakipler olarak methedin.<\/li>\n<li style=\"text-align: justify;\">Onlara sayg\u0131 g\u00f6sterin.<\/li>\n<li style=\"text-align: justify;\">Nas\u0131l farkl\u0131 oldu\u011funuzu avantajlar\u0131n\u0131z\u0131n nas\u0131l daha iyi oldu\u011funu g\u00f6sterin.<\/li>\n<li style=\"text-align: justify;\">Onlar\u0131n zay\u0131fl\u0131klar\u0131n\u0131 de\u011fil, kendi g\u00fc\u00e7l\u00fc noktalar\u0131n\u0131z\u0131 vurgulay\u0131n.<\/li>\n<li style=\"text-align: justify;\">Size ge\u00e7mi\u015f bir m\u00fc\u015fterinin tan\u0131kl\u0131\u011f\u0131n\u0131 g\u00f6sterin.<\/li>\n<li style=\"text-align: justify;\">Dilinizi kanayana kadar \u0131s\u0131rman\u0131z gerekse bile daima ahlak\u0131n\u0131z\u0131 ve profesyonelli\u011finizi koruyun.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Leasing Legends Ba\u015fkan\u0131, Jim Collins, her nas\u0131lsa en ac\u0131mas\u0131z rakibinin ismi bas\u0131l\u0131 bir ti\u015f\u00f6rt\u00fcn\u00fc eline ge\u00e7irmi\u015f. Onu herkesin g\u00f6rebilece\u011fi \u015fekilde fotokopi makinesinin \u00fczerindeki duvara asm\u0131\u015f. Ti\u015f\u00f6rt\u00fcn yan\u0131na \u00fczerinde b\u00fcy\u00fck harflerle &#8220;D\u00dc\u015eMAN&#8221; yaz\u0131l\u0131 bir pano koymu\u015f.<\/p>\n<p style=\"text-align: justify;\">Collins&#8217;in bu rakip ile bir ili\u015fkisi vard\u0131r. Telefonda konu\u015furlar, bulu\u015furlar ve ticari fuarlarda konu\u015furlar. \u00a0Ancak ger\u00e7ekte, Collins onlar\u0131 pazardan d\u0131\u015far\u0131 atmak ister ve onlar da Collins i\u00e7in ayn\u0131 \u015feyi d\u00fc\u015f\u00fcn\u00fcrler.<\/p>\n<p style=\"text-align: justify;\">Rekabet Sava\u015f de\u011fildir. \u00d6\u011frenmek, haz\u0131rlanmak ve en iyisi olmak i\u00e7in \u00e7al\u0131\u015fmak demektir.<\/p>\n<p><em>Kaynak: Jeffrey Gitomer<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rakip hakk\u0131nda asla ama asla k\u00f6t\u00fc konu\u015fmay\u0131n. Rakipleriniz hakk\u0131nda ne hissediyorsunuz? &#8220;Rakiplerimle harika bir ili\u015fkim var&#8221; diyorsunuz. Do\u011fru, e\u011fer 50.000$&#8217;a ihtiyac\u0131n\u0131z olsayd\u0131 ya i\u015finiz bitik olsayd\u0131, arkada\u015f\u0131n\u0131z olan rakibin size iyi yolculuklar mesaj\u0131 yollayaca\u011f\u0131na garanti veririm. Ger\u00e7ek\u00e7i olun. Rakipler sizinle konu\u015fabilirler, size uygar davranabilirler ve hatta size yard\u0131mc\u0131 g\u00f6r\u00fcnebilirler ancak onlara sizin hi\u00e7 olmaman\u0131z laz\u0131m\u0131 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts\/810"}],"collection":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=810"}],"version-history":[{"count":3,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts\/810\/revisions"}],"predecessor-version":[{"id":838,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts\/810\/revisions\/838"}],"wp:attachment":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}