{"id":623,"date":"2014-08-10T02:41:17","date_gmt":"2014-08-09T23:41:17","guid":{"rendered":"http:\/\/aslantozcan.com\/?p=623"},"modified":"2014-08-10T11:50:45","modified_gmt":"2014-08-10T08:50:45","slug":"organizasyon-degisimini-yonetmek","status":"publish","type":"post","link":"https:\/\/aslantozcan.com\/?p=623","title":{"rendered":"Organizasyon De\u011fi\u015fimini Y\u00f6netmek"},"content":{"rendered":"<p style=\"text-align: justify;\">De\u011fi\u015fim y\u00f6netimi ve \u00e7al\u0131\u015fan\u0131n ba\u011f\u0131ml\u0131l\u0131k tedavisi bir birine z\u0131t g\u00f6r\u00fcnse de her ikisi de insan davran\u0131\u015flar\u0131n\u0131 d\u00fczenlemek \u00fczerine kuruludur.<\/p>\n<p style=\"text-align: justify;\">Kar\u015f\u0131la\u015ft\u0131rma en basit haliyle \u015f\u00f6yle: \u00c7al\u0131\u015fanlar bireysel olarak davran\u0131\u015flar\u0131n\u0131 de\u011fi\u015ftirmedi\u011fi s\u00fcrece \u015firketler k\u00fclt\u00fcrlerini de\u011fi\u015ftiremez ve davran\u0131\u015flar\u0131 de\u011fi\u015ftirmek olduk\u00e7a zordur. \u00c7o\u011fu de\u011fi\u015fim program\u0131 strateji, teknoloji ve e\u011fitim sa\u011flamaya odaklan\u0131r. Ama \u00e7o\u011fu zaman bunlar yetmez. \u0130nsan\u0131n i\u00e7ine i\u015flemi\u015f davran\u0131\u015flar\u0131 de\u011fi\u015ftirmek s\u00f6z konusu oldu\u011funda, en ge\u00e7erli y\u00f6ntem, 12 ad\u0131ml\u0131 programlar gibi g\u00f6r\u00fcn\u00fcyor. Te\u015fvik, kutlama, arkada\u015f bask\u0131s\u0131, yeni al\u0131\u015fkanl\u0131klar kazan\u0131lmas\u0131nda ko\u00e7luk verilmesi, negatif peki\u015ftirme ve rol modeller gibi, \u015firketlerin de faydalanabilece\u011fi y\u00f6ntemler kullan\u0131yorlar.<\/p>\n<p style=\"text-align: justify;\">Paralellikler elbette m\u00fckemmel de\u011fil ve baz\u0131 noktalarda kar\u015f\u0131la\u015ft\u0131rmalar a\u00e7\u0131k\u00e7a i\u015fe yaram\u0131yor. Mesela AA a\u011f\u0131rl\u0131kl\u0131 olarak maneviyata dayan\u0131yor ve kat\u0131l\u0131mc\u0131lardan, <!--more-->kendilerinden daha y\u00fcce bir g\u00fcce inan\u0131p onun kar\u015f\u0131s\u0131nda aciz olduklar\u0131n\u0131 kabul etmelerini istiyor ki kurumsal de\u011fi\u015fime y\u00f6n vermek noktas\u0131nda bunlar genel olarak uygunsuz ka\u00e7\u0131yor. Yine de, aralar\u0131nda eBay, Dow Chemical, Accenture, AOL ve Lincoln Financial&#8217;\u0131n da oldu\u011fu m\u00fc\u015fterilerimizle yapt\u0131\u011f\u0131m\u0131z \u00e7al\u0131\u015fmam\u0131zda kar\u015f\u0131la\u015ft\u0131rman\u0131n i\u015fe yarad\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fck. Daha \u00f6nce 12 ad\u0131ml\u0131 programlara hi\u00e7 kat\u0131lmayanlar bile, pop\u00fcler k\u00fclt\u00fcrde yer verilen bir tak\u0131m temel bilgilere sahipti. Makalenin devam\u0131nda g\u00f6rece\u011finiz gibi, programdaki hangi ad\u0131mlar\u0131n kurumsal de\u011fi\u015fimle benze\u015fti\u011fini a\u00e7\u0131k\u00e7a ortaya koymak, \u00e7al\u0131\u015fanlar\u0131n, organizasyon el de\u011fi\u015fimin ve bunun \u00fcstesinden gelmenin ne kadar zor olabilece\u011fini kavramalar\u0131n\u0131 kolayla\u015ft\u0131rd\u0131.<\/p>\n<p style=\"text-align: justify;\"><strong>De\u011fi\u015fime haz\u0131r olmadan hi\u00e7bir \u015fey olmaz.<\/strong> \u00d6nde gelen de\u011fi\u015fim y\u00f6netimi uzman\u0131 John Kotter \u015f\u00f6yle diyor: &#8220;\u0130nsanlar, haz\u0131r hissettikleri ana kadar de\u011fi\u015fmez.&#8221; AA toplant\u0131lar\u0131nda ki\u015finin &#8220;dibe vurdu\u011funu&#8221; ifade etmesi genelde s\u00fcreci h\u0131zland\u0131r\u0131yor ama \u015firketler a\u00e7\u0131s\u0131ndan de\u011fi\u015fime haz\u0131r olmak, \u00f6ncesinde ba\u015far\u0131s\u0131zl\u0131k gerektirmiyor. Bazen bir liderin herhangi bir k\u0131r\u0131lganl\u0131\u011f\u0131 j kabul etmesi di\u011ferlerinin de bunun fark\u0131na varmas\u0131n\u0131n ve aynen AA toplant\u0131lar\u0131ndaki payla\u015f\u0131mlar gibi, kendi ba\u015far\u0131s\u0131zl\u0131klar\u0131n\u0131 ifade etmesini kolayla\u015ft\u0131r\u0131yor. \u0130nsanlar\u0131n de\u011fi\u015fmeye zorlayamazs\u0131n\u0131z, sadece istemelerine yard\u0131mc\u0131 olabilirsiniz. AA&#8217;n\u0131n s\u00fcreci bu ger\u00e7e\u011fin fark\u0131nda, y\u00f6neticilerin ise pek az\u0131&#8230;<\/p>\n<p style=\"text-align: justify;\"><strong>Eski al\u0131\u015fkanl\u0131klar\u0131n yerine yenilerini koymak \u00e7ok \u00f6nemli.<\/strong> Sigaray\u0131 b\u0131rakanlar\u0131n \u00e7o\u011fu sak\u0131z \u00e7i\u011fnemeye veya k\u00fcrdanla oynamaya ba\u015flar. AA da, i\u00e7mekten vazge\u00e7tikleri \u015feyine yerine yenisini koyabilmeleri i\u00e7in kat\u0131l\u0131mc\u0131lar\u0131na kahve ikram ediyor. De\u011fi\u015fim y\u00f6netiminde hedef, olumsuz al\u0131\u015fkanl\u0131klar\u0131n yerine olumlular\u0131n\u0131 koyabilmektir. Bir restoran zincirinde restoran y\u00f6neticilerinden biri \u00f6nce vardiyan\u0131n hesaplar\u0131n\u0131n \u00fczerinden ge\u00e7erek g\u00fcne ba\u015flama al\u0131\u015fkanl\u0131\u011f\u0131na sahipti. Her ne kadar hesaplar\u0131 analiz etmek tabiat\u0131 gere\u011fi k\u00f6t\u00fc olmasa da, \u00e7evreyle ileti\u015fimi koparmay\u0131 gerektiren bir davran\u0131\u015ft\u0131r ve genellikle ofisin kap\u0131s\u0131 kapat\u0131larak yap\u0131l\u0131r. Ayr\u0131ca k\u00e2\u011f\u0131t \u00fcst\u00fcndeki veriler, sat\u0131\u015flar\u0131n neden artt\u0131\u011f\u0131n\u0131 \/ ya da azald\u0131\u011f\u0131n\u0131 a\u00e7\u0131klamaya yetmez. Bizim yapt\u0131\u011f\u0131m\u0131z, bu y\u00f6neticilerin g\u00fcne farkl\u0131 bir al\u0131\u015fkanl\u0131kla ba\u015flamalar\u0131n\u0131 sa\u011flamak oldu: \u00d6nce \u00e7al\u0131\u015fanlarla konu\u015fup bir \u00f6nceki g\u00fcn ola\u011fand\u0131\u015f\u0131 bir \u015fey olup olmad\u0131\u011f\u0131n\u0131 \u00f6\u011frenmek ve ancak bundan sonra hesaplar\u0131n \u00fczerinden ge\u00e7mek. Bu sayede y\u00f6neticiler, i\u015fletmenin durumu ve \u00e7al\u0131\u015fanlar\u0131n i\u015fe ba\u011fl\u0131l\u0131klar\u0131 hakk\u0131nda daha fazla fikir sahibi oldu ki bu da sat\u0131\u015flar\u0131n artmas\u0131n\u0131 sa\u011flad\u0131.<\/p>\n<p style=\"text-align: justify;\"><strong>Arkada\u015f deste\u011fi ve bask\u0131s\u0131 de\u011fi\u015fime y\u00f6n verir.<\/strong> \u0130nsan davran\u0131\u015flar\u0131n\u0131 de\u011fi\u015ftirmenin en iyi yollar\u0131ndan biri ayn\u0131 sorundan mustarip insanlar\u0131 bir araya toplamakt\u0131r. Bunu 1905&#8217;te ilk fark eden, t\u00fcberk\u00fcloz hastalan i\u00e7in istirahat, temiz hava ve iyi beslenmenin \u015fart oldu\u011funun alt\u0131n\u0131 \u00e7izen gruplar organize eden Boston\u2019la fizik\u00e7i Joseph Pratt&#8217;ti. Ge\u00e7ti\u011fimiz y\u00fczy\u0131lda yap\u0131lan ara\u015ft\u0131rmalar, hem t\u0131bbi hem de psikolojik a\u00e7\u0131dan destek gruplar\u0131n\u0131n insanlara pek \u00e7ok anlamda iyi geldi\u011fini g\u00f6sterdi. Biz de \u00e7al\u0131\u015fmam\u0131zda ayn\u0131 kademeden \u00e7al\u0131\u015fanlar\u0131 de\u011fi\u015fimi tart\u0131\u015fmak \u00fczere bir araya getirmenin sorumluluk duygusu, kar\u015f\u0131l\u0131kl\u0131 di\u011ferk\u00e2ml\u0131k, yarg\u0131lanaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnmeden konu\u015fma ve de\u011fi\u015fime g\u00f6n\u00fcls\u00fcz olanlar \u00fczerinden artan bir bask\u0131 gibi olumlu etkiler yaratt\u0131\u011f\u0131 sonucuna ula\u015ft\u0131k.<\/p>\n<p style=\"text-align: justify;\"><strong>Destek olmak ba\u011fl\u0131l\u0131\u011f\u0131 art\u0131r\u0131r ve sonu\u00e7lar\u0131 h\u0131zland\u0131r\u0131r.<\/strong> AA&#8217;da birebir destek verilebilmesi i\u00e7in kat\u0131l\u0131mc\u0131lar tecr\u00fcbeli \u00fcyelerle ya da destek\u00e7ilerle e\u015fle\u015ftiriliyor. Ara\u015ft\u0131rmalar rol modeline dayal\u0131 bu ili\u015fkinin her iki taraf\u0131n da i\u00e7kiden uzak durmas\u0131n\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Bunun geni\u015f \u00e7apta kabul g\u00f6ren kurumsal versiyonu, e\u015f d\u00fczeyli ko\u00e7luk ya da mentorluk olarak an\u0131l\u0131yor. Mesela<em> Fortune <\/em>500 \u015firketlerinin y\u00fczde 70&#8217;i sat\u0131\u015f\u00e7\u0131lar\u0131 i\u00e7in bu sistemi kullan\u0131yor. \u015eirketin arzu etti\u011fi yeni davran\u0131\u015flar\u0131 ilk benimseyenleri belirlemenin ve \u00f6n plana \u00e7\u0131karman\u0131n olumlu bir etkilenme yaratt\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fck. Rol modellerle yava\u015f benimseyen \u00e7al\u0131\u015fanlar\u0131 e\u015fle\u015ftirmek, \u015firket d\u0131\u015f\u0131ndan uzman temin etmekten \u00e7ok daha etkili olabilir.<\/p>\n<p style=\"text-align: justify;\"><strong>Hiyerar\u015finin olmad\u0131\u011f\u0131 bir grup de\u011fi\u015fimi h\u0131zland\u0131r\u0131r.<\/strong> AA, kendi ba\u015f\u0131na hareket eden yerel gruplardan olu\u015fan organizasyon el yap\u0131s\u0131yla me\u015fhurdur. Ba\u011f\u0131ml\u0131l\u0131k uzmanlar\u0131 ara s\u0131ra herhangi bir terapist ya da benzer bir resmi profesyonel olmaks\u0131z\u0131n toplanan gruplar konusunda endi\u015felerini dile getiriyor fakat ara\u015ft\u0131rmalar g\u00f6steriyor ki bu yap\u0131, kurduklar\u0131 ili\u015fki i\u00e7inde kat\u0131l\u0131mc\u0131lar\u0131n g\u00fcvenini, rahat\u0131n\u0131 ve kar\u015f\u0131l\u0131kl\u0131l\u0131k duygusunu g\u00fc\u00e7lendiriyor. Kurumlar her zaman bir hiyerar\u015fiye gerek duyacakt\u0131r ama e\u015f d\u00fczeyli rol modeller, de\u011fi\u015fim giri\u015fimi dahilindeki projeleri ba\u015far\u0131yla y\u00fcr\u00fctebilir.<\/p>\n<p style=\"text-align: justify;\"><strong>Arkada\u015f \u00e7evreniz sizi tan\u0131mlar. <\/strong>Ara\u015ft\u0131rmalar, yak\u0131n bir arkada\u015f\u0131 ya da akrabas\u0131 yo\u011fun alkol kullananlar\u0131n ayn\u0131 \u015fekilde i\u00e7ki t\u00fcketmeye y\u00fczde 50 daha yatk\u0131n oldu\u011funu g\u00f6steriyor. Bu nedenle AA \u00fcyelerini eskiden i\u00e7ki i\u00e7tikleri arkada\u015flar\u0131yla daha az g\u00f6r\u00fc\u015fmeye te\u015fvik ediyor. Ayn\u0131 \u015fekilde, obez bir arkada\u015fa sahip olmak, ki\u015finin obez olma ihtimalini art\u0131r\u0131yor. \u0130nsanlar\u0131n kazan\u00e7lar\u0131, en yak\u0131n be\u015f arkada\u015f\u0131n\u0131n gelirlerinin ortalamas\u0131n\u0131 alarak hesaplanabiliyor. Bu bilgi, baz\u0131 \u00e7al\u0131\u015fanlar\u0131n de\u011fi\u015fimine yard\u0131m etmenin yat\u0131r\u0131m getiri\u015fini de\u011ferlendirmek zorunda olan de\u011fi\u015fim y\u00f6neticilerine, s\u00f6z konusu \u00e7al\u0131\u015fanlar\u0131n di\u011ferlerini \u00f6zendirebilme potansiyeli konusunda yol g\u00f6sterebilir. Ara\u015ft\u0131rmam\u0131zda, ilk olarak n\u00fcfuzlu \u00e7al\u0131\u015fanlar\u0131 tespit etmeye \u00e7al\u0131\u015ft\u0131k. Bunu yapman\u0131n en kolay yolu, \u00e7al\u0131\u015fanlara i\u015f arkada\u015flar\u0131ndan hangilerinin gayri resmi birer lider oldu\u011funu sormakt\u0131r. \u00c7o\u011fu zaman bu n\u00fcfuzu \u00fcst\u00fc kapal\u0131 bi\u00e7imde g\u00fc\u00e7lendirmek m\u00fcmk\u00fcn: \u00d6rne\u011fin \u00e7al\u0131\u015fanlar\u0131n oturma d\u00fczenini de\u011fi\u015ftirerek n\u00fcfuzlu \u00e7al\u0131\u015fanlar\u0131n organizasyon i\u00e7indeki da\u011f\u0131l\u0131m\u0131m dengeleyebilirsiniz.<\/p>\n<p style=\"text-align: justify;\"><strong>Anahtar, d\u00fczenli i\u00e7 g\u00f6zlem.<\/strong> AA program\u0131n\u0131n ilk d\u00f6neminde \u00fcyeler ge\u00e7mi\u015f davran\u0131\u015flar\u0131n\u0131 inceleyip de\u011fi\u015fim ray\u0131na girmeye \u00e7al\u0131\u015f\u0131yorlar. AA&#8217;da kat\u0131l\u0131mc\u0131lar\u0131n moral seviyesini d\u00fczenli olarak \u00f6l\u00e7\u00fcl\u00fcyor. Biz de kurumsal de\u011fi\u015fim giri\u015fimlerini etkin k\u0131lmak konusunda bunun faydas\u0131n\u0131 g\u00f6rd\u00fck. \u00d6rne\u011fin k\u00fcresel finans krizinin ve General Motors&#8217;un iflas bayra\u011f\u0131n\u0131 \u00e7ekmesinin ard\u0131ndan \u015firket buna benzer derin bir i\u00e7 g\u00f6zlem uygulamas\u0131na giri\u015fti; davran\u0131\u015fsal kusurlar\u0131m tespit etti ve toplam kalite y\u00f6netimi konusundaki deneyiminden faydalanarak bayileriyle ili\u015fkilerini iyile\u015ftirdi. Kriz \u00f6ncesinde GM bu ili\u015fkileri bir tak\u0131m kontrol listelerine, y\u00f6nergelere ve talimata dayal\u0131 eylemlere dayanarak y\u00f6netiyordu. \u015eimdiyse g\u00fcvenilir bir dan\u0131\u015fman gibi davran\u0131p, m\u00fc\u015fteri taban\u0131n\u0131n bir par\u00e7as\u0131 olan ve sekt\u00f6rdeki franchise modeliyle \u00e7al\u0131\u015fan bayilerini dinlemeye ve sorunlar\u0131n onlarla birlikte \u00e7\u00f6zmeye odaklanma s\u00f6z\u00fcn\u00fc hayata ge\u00e7iriyor ve daha iyi \u00e7\u00f6z\u00fcmler ve daha y\u00fcksek sat\u0131n al\u0131mlar elde ediyor.<\/p>\n<p style=\"text-align: justify;\"><strong>Eylemsel de\u011fi\u015fimler d\u00f6n\u00fcm noktas\u0131 olabilir<\/strong>. AA program\u0131nda kat\u0131l\u0131ma su\u00e7luluk, utan\u00e7, pi\u015fmanl\u0131k ve k\u0131zg\u0131nl\u0131k duygular\u0131n\u0131 bir kenara b\u0131rak\u0131p olumlu ve iyimser zihin yap\u0131s\u0131na kucak a\u00e7t\u0131\u011f\u0131nda k\u00f6kl\u00fc bir de\u011fi\u015fim ge\u00e7irir. Ama bu zihin yap\u0131s\u0131n\u0131n \u00f6l\u00e7\u00fclmesi, hele de de\u011fi\u015ftirilmesi zordur. Dolay\u0131s\u0131yla \u00e7al\u0131\u015fmam\u0131zda odakland\u0131\u011f\u0131m\u0131z \u015fey, tan\u0131mlanabilir eylem de\u011fi\u015fimleri oluyor. Maliyeti k\u0131san ya da mesela geliri de\u011fil de k\u00e2rl\u0131l\u0131\u011f\u0131 art\u0131rmaya odaklanan eylem ve al\u0131\u015fkanl\u0131klardan ziyade b\u00fcy\u00fcmeye vurgu yapma e\u011fitimini veriyoruz. B\u00f6yle bir de\u011fi\u015fim yakalad\u0131\u011f\u0131n\u0131zda bunu mutlaka kutlay\u0131n, zira ilerlemenin \u00f6nemli bir g\u00f6stergesidir.<\/p>\n<p style=\"text-align: justify;\"><strong>K\u00fc\u00e7\u00fck zaferler \u00f6nemsenmeye de\u011fer<\/strong>. AA, \u00fcyelerinden alkol\u00fc bir daha a\u011f\u0131zlar\u0131na s\u00fcrmemelerini istemiyor. Bu b\u00fcy\u00fck ihtimalle ba\u015farmas\u0131 imk\u00e2ns\u0131z bir hedef gibi g\u00f6r\u00fcn\u00fcrd\u00fc. Bunun yerine onlardan o g\u00fcn i\u00e7memelerini istiyor ve k\u00fc\u00e7\u00fck d\u00f6n\u00fcm noktalar\u0131m hat\u0131rlatmak amac\u0131yla onlara, genellikle i\u00e7ki i\u00e7meden ge\u00e7irilen bir ayl\u0131k s\u00fcre i\u00e7in &#8220;ay\u0131kl\u0131k madalyalar\u0131&#8221; veriyor. De\u011fi\u015fim y\u00f6neticilerinin bu noktada alacaklar\u0131 bir ders var. Onlar da \u00e7al\u0131\u015fanlar\u0131n\u0131n kademeli ba\u015far\u0131lar\u0131n\u0131 \u00f6ne \u00e7\u0131kar\u0131p kutlaman\u0131n yollar\u0131n\u0131 bulmal\u0131. Kotter&#8217;a g\u00f6re kurumsal d\u00f6n\u00fc\u015f\u00fcmlerin bekleneni vermemesinin en \u00f6nemli sebeplerinden biri de y\u00f6neticilerin &#8220;k\u0131sa vadeli kazan\u0131mlar\u0131n stratejik olarak planlay\u0131p ger\u00e7ekle\u015ftirememesi.&#8221;<\/p>\n<p style=\"text-align: justify;\"><strong>Hedef ilerleme, m\u00fckemmeliyet de\u011fil<\/strong>. \u0130yile\u015fen alkoliklerin y\u00fczde 90&#8217;\u0131 maalesef ileride yeninden ba\u011f\u0131ml\u0131 oluyor. Asl\u0131nda bu \u015fa\u015f\u0131rt\u0131c\u0131 de\u011fil: Ba\u011f\u0131ml\u0131l\u0131ktan yeni kurtulanlar, alkol kokusu veya \u015ferefe kalkan kadehlerin sesi gibi beyinlerinin ba\u011f\u0131ml\u0131l\u0131klar\u0131yla ili\u015fki kurmas\u0131na neden olan duyusal uyand\u0131r\u0131c\u0131lara maruz kal\u0131yorlar. Organizasyonlarda da de\u011fi\u015fim do\u011frusal bir \u00e7izgi izlemiyor. Fakat i\u015fte bu noktada 12 ad\u0131ml\u0131 programlardan anl\u0131yoruz: Yeniden ba\u011f\u0131ml\u0131 olma halinde \u00fcyelerinin b\u00fct\u00fcn madalyalar\u0131n\u0131 geri alan AA&#8217;n\u0131n aksine biz insanlara bu engellerin \u00fcstesinden gelmeyi ve bir somaki zafer i\u00e7in ilerlemelerini \u00f6\u011f\u00fctl\u00fcyoruz. K\u00f6t\u00fcye giden hali tersine \u00e7evirip bunu kutlamak, arzu edilen davran\u0131\u015flar\u0131n yeniden ivme kazanmas\u0131n\u0131 sa\u011flayabilir.<\/p>\n<p style=\"text-align: justify;\"><strong>De\u011fi\u015fim zordur<\/strong> hele de bedeninizin talep etti\u011fi kimyasallar s\u00f6z konusuysa. N\u00f6robilim, insanlar\u0131n i\u015f konusundaki duygusal tepkilerinin kendi kimyasal reaksiyonlar\u0131n\u0131 yaratt\u0131\u011f\u0131m; adrenalin, dopamin ve seratonin gibi g\u00fc\u00e7l\u00fc n\u00f6rotransmitterlerin sal\u0131nmas\u0131n\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 ortaya koyuyor. Ba\u015far\u0131l\u0131 bir de\u011fi\u015fim de olumlu anlamda bir ba\u011f\u0131ml\u0131l\u0131k yaratabilir. \u00c7al\u0131\u015fanlar\u0131n\u0131z i\u015fle ilgili mevcut uygulamalara ne kadar al\u0131\u015fm\u0131\u015f olursa olsunlar, yeni y\u00f6ntemleri benimseyebilirler.<\/p>\n<p><em>Kaynak: Keith Ferrazzi \u2013 Harvard Business<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>De\u011fi\u015fim y\u00f6netimi ve \u00e7al\u0131\u015fan\u0131n ba\u011f\u0131ml\u0131l\u0131k tedavisi bir birine z\u0131t g\u00f6r\u00fcnse de her ikisi de insan davran\u0131\u015flar\u0131n\u0131 d\u00fczenlemek \u00fczerine kuruludur. Kar\u015f\u0131la\u015ft\u0131rma en basit haliyle \u015f\u00f6yle: \u00c7al\u0131\u015fanlar bireysel olarak davran\u0131\u015flar\u0131n\u0131 de\u011fi\u015ftirmedi\u011fi s\u00fcrece \u015firketler k\u00fclt\u00fcrlerini de\u011fi\u015ftiremez ve davran\u0131\u015flar\u0131 de\u011fi\u015ftirmek olduk\u00e7a zordur. \u00c7o\u011fu de\u011fi\u015fim program\u0131 strateji, teknoloji ve e\u011fitim sa\u011flamaya odaklan\u0131r. Ama \u00e7o\u011fu zaman bunlar yetmez. \u0130nsan\u0131n i\u00e7ine i\u015flemi\u015f [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts\/623"}],"collection":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=623"}],"version-history":[{"count":2,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts\/623\/revisions"}],"predecessor-version":[{"id":625,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts\/623\/revisions\/625"}],"wp:attachment":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}