SORUN<\/b><\/p>\n
En \u00f6nemli m\u00fc\u015fterinizin kim oldu\u011fu her zaman a\u00e7\u0131k de\u011fildir. Asl\u0131nda baz\u0131 \u015firketlerde, en \u00f6nemli m\u00fc\u015fteriler ya \u00e7ok az gelir getiriyor ya da hi\u00e7 getirmiyor. Bu sebeple bir\u00e7ok \u015firket, s\u0131n\u0131rlar\u0131n\u0131 k\u00fc\u00e7\u00fcltmeye \u00e7al\u0131\u015f\u0131yor ve b\u00fct\u00fcn payda\u015flar\u0131na m\u00fc\u015fteri gibi davran\u0131yor.<\/p>\n
S\u00dcRE\u00c7 NASIL \u0130\u015eL\u0130YOR?<\/b><\/p>\n
\u015eirketler \u00f6ncelikli m\u00fc\u015fterilerini belirlemeyi erteledikten sonra, bir m\u00fcddet daha hayatta kalabilirler. Ancak bu \u015fekilde, \u00f6ncelikli m\u00fc\u015fterisini belirlemi\u015f, di\u011ferlerinden \u00f6nce bu \u00f6ncelikli m\u00fc\u015fterilerini memnun etmek \u00fczere tasarlanm\u0131\u015f bir i\u015f modeli olu\u015fturmu\u015f rakipleri taraf\u0131ndan er ya da ge\u00e7 bir kenara at\u0131lma tehlikesini g\u00f6ze alm\u0131\u015f olurlar.<\/p>\n
\u00c7\u00d6Z\u00dcM<\/b><\/p>\n
D\u00f6rt ad\u0131mdan olu\u015fan, m\u00fc\u015fteri odakl\u0131 bir strateji edinin:<\/p>\n
1<\/b> \u015eirket k\u00fclt\u00fcr\u00fc ve adetleriyle en \u00e7ok uyu\u015fan, var olan yetkinliklerinize en \u00e7ok uyan ve en iyi \u015fekilde do\u011frudan ve dolayl\u0131 k\u00e2r potansiyeli sunan m\u00fc\u015fteri grubunu belirleyin.<\/p>\n
2<\/b> Sat\u0131n alma ve tercihleri takip ederek ve davran\u0131\u015f \u00fczerine \u00e7al\u0131\u015farak \u00f6ncelikli m\u00fc\u015fterinin neye de\u011fer verdi\u011fini ke\u015ffedin.<\/p>\n
3<\/b> \u00d6ncelikli m\u00fc\u015fterinizin ihtiya\u00e7 ve tercihlerine en iyi cevap verecek i\u015f modelini benimseyin.<\/p>\n
4<\/b> Son olarak, bu ihtiya\u00e7larda meydana gelebilecek de\u011fi\u015fikliklere kar\u015f\u0131l\u0131k vermek ve de\u011fi\u015fiklikleri tan\u0131mlayabilecek iyi bir sisteminiz oldu\u011fundan emin olun.<\/p>\n
www.aslantozcan.com<\/p>\n
Kaynak: Harvard Business Review \u2013 Robert Simons<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"
SORUN En \u00f6nemli m\u00fc\u015fterinizin kim oldu\u011fu her zaman a\u00e7\u0131k de\u011fildir. Asl\u0131nda baz\u0131 \u015firketlerde, en \u00f6nemli m\u00fc\u015fteriler ya \u00e7ok az gelir getiriyor ya da hi\u00e7 getirmiyor. Bu sebeple bir\u00e7ok \u015firket, s\u0131n\u0131rlar\u0131n\u0131 k\u00fc\u00e7\u00fcltmeye \u00e7al\u0131\u015f\u0131yor ve b\u00fct\u00fcn payda\u015flar\u0131na m\u00fc\u015fteri gibi davran\u0131yor. S\u00dcRE\u00c7 NASIL \u0130\u015eL\u0130YOR? \u015eirketler \u00f6ncelikli m\u00fc\u015fterilerini belirlemeyi erteledikten sonra, bir m\u00fcddet daha hayatta kalabilirler. Ancak bu \u015fekilde, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts\/566"}],"collection":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=566"}],"version-history":[{"count":3,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts\/566\/revisions"}],"predecessor-version":[{"id":569,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts\/566\/revisions\/569"}],"wp:attachment":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}