{"id":498,"date":"2013-10-14T00:07:27","date_gmt":"2013-10-13T21:07:27","guid":{"rendered":"http:\/\/aslantozcan.com\/?p=498"},"modified":"2013-10-14T00:07:27","modified_gmt":"2013-10-13T21:07:27","slug":"satis-nedir-satis-ne-degildir","status":"publish","type":"post","link":"https:\/\/aslantozcan.com\/?p=498","title":{"rendered":"Sat\u0131\u015f nedir ? Sat\u0131\u015f ne de\u011fildir ?"},"content":{"rendered":"

SATI\u015e NED\u0130R ?<\/strong><\/p>\n

Sat\u0131\u015f \u00fcretici ve arac\u0131lar\u0131n olmazsa olmaz ihtiyac\u0131d\u0131r. Sat\u0131\u015f firmalar\u0131n hareketidir. B\u00fcy\u00fck ve \u00f6nemli bir faaliyettir. Sat\u0131\u015f e\u011fer birileri \u00fcretiyor birileri t\u00fcketiyorsa mal\u0131n veya hizmetin t\u00fcketicilere\/kullan\u0131c\u0131lara ula\u015ft\u0131rmas\u0131 gere\u011finden do\u011far. Sat\u0131\u015f yapma mesle\u011fi bu gereksinimle ortaya \u00e7\u0131kan ve kendi ikliminde kendi \u015fartlar\u0131yla y\u00fcr\u00fct\u00fclen bir i\u015ftir.<\/p>\n

Bu ba\u011flamda sat\u0131\u015f:<\/p>\n

\u2022 Pazarl\u0131k etmektir.<\/b><\/p>\n

\u2022 \u0130leti\u015fim kurmakt\u0131r.<\/b><\/p>\n

\u2022 \u0130nsanlarla g\u00f6r\u00fc\u015fmek, etkile\u015fmektir.<\/b><\/b><\/p>\n

\u2022 Randevula\u015fmakt\u0131r.<\/b><\/p>\n

\u2022 Anla\u015fmakt\u0131r.<\/b><\/p>\n

\u2022 \u00d6zg\u00fcven geli\u015ftirmektir.<\/b><\/p>\n

\u2022 Planlamakt\u0131r.<\/b><\/p>\n

\u2022 Hedefe tam isabet etmektir.<\/b><\/p>\n

\u2022 Para kazanmakt\u0131r<\/b><\/p>\n

\u2022 \u0130htiya\u00e7 gidermektir.<\/b><\/p>\n

\u2022 Te\u015fvik etmektir.<\/b><\/p>\n

\u2022 Ekonomiye katk\u0131 sa\u011flamakt\u0131r<\/b><\/p>\n

\u2022 Kendini geli\u015ftirmektir.<\/b><\/p>\n

\u2022 \u00dcr\u00fcn\/hizmetini ve firmas\u0131n\u0131 geli\u015ftirmektir.<\/b><\/p>\n

\u2022 Giri\u015fimdir.<\/b><\/p>\n

\u2022 Y\u00f6netimdir.<\/b><\/p>\n

\u2022 \u0130kna etmektir.<\/b><\/p>\n

\u2022 Ba\u015farmakt\u0131r,<\/b><\/p>\n

\u2022 E\u011flencedir<\/b><\/p>\n

\u2022 Satmakt\u0131r.<\/b><\/p>\n

Bir anlamda sat\u0131\u015f, temeli al\u0131\u015fveri\u015fe dayanan “HAYATTIR” ve sat\u0131\u015f\u00e7\u0131 olmak bu hayat\u0131 olumlu ve olumsuz y\u00f6nleriyle kabullenmekten ge\u00e7er.<\/p>\n

Sat\u0131\u015fta ba\u015far\u0131ya ula\u015fmak i\u00e7in kullan\u0131lan enstr\u00fcmanlar\u0131n yan\u0131nda “As\u0131l olan insand\u0131r.”<\/p>\n

\u00a0SAT\u0130\u015e NE DE\u011e\u0130LD\u0130R ?\u00a0 <\/strong><\/p>\n

Sat\u0131\u015f m\u00fc\u015fterinin yenildi\u011fi, sat\u0131\u015f\u00e7\u0131n\u0131n kazand\u0131\u011f\u0131 bir g\u00fc\u00e7 yar\u0131\u015f\u0131 ya da sat\u0131\u015f yap\u0131lamad\u0131\u011f\u0131nda kaybedilen bir sava\u015f de\u011fildir. Plans\u0131z programs\u0131z \u00e7at kap\u0131 dolanarak yap\u0131lan bir i\u015f, \u015f\u0131k k\u0131yafet giyip, iyi arabalarda gezmek hi\u00e7 de\u011fildir. Kendi olanaklar\u0131 i\u00e7inde geli\u015fen bir s\u00fcre\u00e7tir.\u00a0 insanlar\u0131n zorla ikna edilmesi de\u011fildir.<\/b><\/p>\n

Sat\u0131\u015f “Ayy gene mi bu adam (kad\u0131n) geldi!! Yine ba\u015f\u0131m\u0131z\u0131 a\u011fr\u0131tacak” dedirten bir i\u015f, hi\u00e7 de\u011fildir. Sat\u0131\u015f pazar\u0131 kar\u0131\u015ft\u0131rmak ve kriz yaratmak de\u011fildir. Ama sat\u0131\u015f iyi bir kriz y\u00f6netimi anlay\u0131\u015f\u0131 gerektirir.<\/p>\n

Sat\u0131\u015f bir takas i\u015flemi de\u011fildir. Paran\u0131n al\u0131n\u0131p kar\u015f\u0131l\u0131\u011f\u0131nda mal\u0131n ya da hizmetin sunulmas\u0131 ile sonlanacak bir i\u015f de\u011fildi<\/b>r<\/b>. Kar\u015f\u0131l\u0131\u011f\u0131nda de\u011fer yaratma s\u00f6z konusudur. Sat\u0131lan her mal\u0131n sat\u0131\u015f\u00e7\u0131ya bir geri d\u00f6n\u00fc\u015f\u00fc vard\u0131r. Buna m\u00fc\u015fteri memnuniyeti de dahildir.<\/p>\n

Sat\u0131\u015f, bayilerden ve m\u00fc\u015fterilerden al\u0131nan bilgileri de\u011ferlendirmeden m\u00fcd\u00fcr\u00fcne rapor yazmak da de\u011fildir<\/b>. Sat\u0131\u015f faaliyetlerindeki ili\u015fkiler kendini e\u011flendirmek ve sohbetten \u00f6teye ge\u00e7meyi gerektirir.<\/p>\n

Olmayacak bir \u015feyi <\/b>vaat<\/b> ederek satmak sat\u0131\u015f de\u011fildir<\/b>. Kar\u015f\u0131l\u0131ks\u0131z vaatler etik olarak do\u011fru de\u011fildir ve sat\u0131\u015f\u00e7\u0131n\u0131n yapt\u0131\u011f\u0131 hatalar sadece \u00e7al\u0131\u015ft\u0131\u011f\u0131 firma i\u00e7in de\u011fil sekt\u00f6r i\u00e7in de k\u00f6t\u00fc sonlar haz\u0131rlayabilir ve piyasada geri d\u00f6n\u00fc\u015f\u00fc olmayacak yan\u0131lg\u0131lar yaratabilir. Okuma yazma bilmeyen ki\u015filere imzalat\u0131lan y\u00fcksek tutarl\u0131 senetlerle, kalitesiz ve ucuz \u00fcr\u00fcn teslim etmek, \u00fcr\u00fcn m\u00fc\u015fterinin adresine teslim edilecektir taahh\u00fcd\u00fcne ra\u011fmen teslimat\u0131 ger\u00e7ekle\u015ftirmemek, \u00fcnl\u00fc markalar\u0131n isimlerini birebir taklit ermek ve sat\u0131n alma d\u00fczeyinin d\u00fc\u015f\u00fck oldu\u011fu semtlerde satmak ya da sa\u011fl\u0131\u011fa zararl\u0131 ko\u015fullarda \u00fcretilen \u00fcr\u00fcnleri t\u00fcketicilere satmak da sat\u0131\u015f de\u011fildir. Verilen s\u00f6zlerin tutulmamas\u0131 sebebiyle ortaya \u00e7\u0131kan sorunlar\u0131 halletmek \u00fczere telefonlara cevap vermekten ka\u00e7\u0131nmak da sat\u0131\u015f\u00e7\u0131ya uygun bir davran\u0131\u015f de\u011fildir.<\/p>\n

Sat\u0131\u015f A m\u00fc\u015fterisine ayr\u0131, B m\u00fc\u015fterisine ayr\u0131 veya k\u00f6r\u00fc k\u00f6r\u00fcne kurallar koyarak herkese e\u015fit davranmak de\u011fildir. Sat\u0131\u015f b\u00fct\u00fcn m\u00fc\u015fterilere hakkaniyetli davranmakt\u0131r.<\/p>\n

Sat\u0131\u015f rakipleri k\u00f6t\u00fclemek de\u011fildir. \u00dcr\u00fcn ya da hizmetinin rakipten fark\u0131n\u0131 ortaya koymakt\u0131r.<\/p>\n

Sat\u0131\u015f “Bug\u00fcn satay\u0131m da yar\u0131na Allah Kerim” mant\u0131\u011f\u0131n\u0131 y\u00fcr\u00fctmek de de\u011fildir. Risk y\u00f6netimi gerektirir \u00e7\u00fcnk\u00fc sonunda firma taraf\u0131ndan elde edilen kar ya da zarard\u0131r. Sat\u0131\u015f hayal kurmak de\u011fildir. Fiili olarak da zihin olarak da sat\u0131\u015f\u0131n i\u00e7inde olmak gerekir. Sat\u0131\u015f da\u011f\u0131n\u0131k bilgi, beceri, tutum ve davran\u0131\u015flar aras\u0131nda konsantrasyon gerektirdi\u011finden hedefe kilitlenerek sonuna kadar gitmeyi beceremeyenlerin i\u015fi de\u011fildir.<\/b><\/b><\/p>\n

Sat\u0131\u015f sadece sa<\/b>t<\/b>mak da de\u011fildir arkas\u0131ndan hizmet gelmiyorsa sat\u0131\u015f, sat\u0131\u015f de\u011fildir.<\/b><\/b><\/p>\n

Ekip \u00e7al\u0131\u015fmas\u0131n\u0131 g\u00f6z ard\u0131 ederek ve k\u0131s\u0131r d\u00f6ng\u00fcler i\u00e7erisinde yap\u0131lan sat\u0131\u015flar sat\u0131\u015f\u00e7\u0131n\u0131n ve sat\u0131\u015f\u0131n ger\u00e7ek amac\u0131na uygun de\u011fildir.<\/p>\n

Sat\u0131\u015f d\u00fcr\u00fcst ve sayg\u0131l\u0131 insan i\u015fidir.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

SATI\u015e NED\u0130R ? Sat\u0131\u015f \u00fcretici ve arac\u0131lar\u0131n olmazsa olmaz ihtiyac\u0131d\u0131r. Sat\u0131\u015f firmalar\u0131n hareketidir. B\u00fcy\u00fck ve \u00f6nemli bir faaliyettir. Sat\u0131\u015f e\u011fer birileri \u00fcretiyor birileri t\u00fcketiyorsa mal\u0131n veya hizmetin t\u00fcketicilere\/kullan\u0131c\u0131lara ula\u015ft\u0131rmas\u0131 gere\u011finden do\u011far. Sat\u0131\u015f yapma mesle\u011fi bu gereksinimle ortaya \u00e7\u0131kan ve kendi ikliminde kendi \u015fartlar\u0131yla y\u00fcr\u00fct\u00fclen bir i\u015ftir. Bu ba\u011flamda sat\u0131\u015f: \u2022 Pazarl\u0131k etmektir. \u2022 \u0130leti\u015fim kurmakt\u0131r. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16],"tags":[],"_links":{"self":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts\/498"}],"collection":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=498"}],"version-history":[{"count":2,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts\/498\/revisions"}],"predecessor-version":[{"id":500,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts\/498\/revisions\/500"}],"wp:attachment":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}