{"id":486,"date":"2013-10-06T13:44:52","date_gmt":"2013-10-06T10:44:52","guid":{"rendered":"http:\/\/aslantozcan.com\/?p=486"},"modified":"2013-10-06T13:44:52","modified_gmt":"2013-10-06T10:44:52","slug":"maliyet-gider-yatirim","status":"publish","type":"post","link":"https:\/\/aslantozcan.com\/?p=486","title":{"rendered":"Maliyet, Gider, Yat\u0131r\u0131m"},"content":{"rendered":"<p>Zeki CEO&#8217;lar maliyet, gider ve yat\u0131r\u0131m aras\u0131ndaki fark\u0131 bilen ki\u015filerdir. Ak\u0131ll\u0131 y\u00f6netim, maliyeti para yiyici, yat\u0131r\u0131m\u0131 para kazand\u0131r\u0131c\u0131, gideri ise zor zamanlarda ilk giden olarak g\u00f6r\u00fcr. Maliyetin, giderin ve yat\u0131r\u0131m\u0131n tan\u0131mlar\u0131 \u015firkete ve sekt\u00f6re g\u00f6re de\u011fi\u015fim g\u00f6sterir.<\/p>\n<p>Genellikle maliyet denilen \u015fey, kira, vergi, enerji ve telefon faturas\u0131d\u0131r. Maliyeti azaltabilirsiniz ancak tamamen yok edemezsiniz. Gider ise gazete aboneli\u011fi, bedava kahve, ofis bitkileri ve \u00e7i\u00e7ekleri i\u00e7in \u00f6denen para ve kul\u00fcp \u00f6demesi gibi d\u00fc\u015f\u00fcn\u00fclebilir. Bu da bir\u00e7ok gideri ortadan kald\u0131rabilirsiniz anlam\u0131na geliyor. Yat\u0131r\u0131m, \u00fcr\u00fcn geli\u015ftirme ve m\u00fchendislere \u00f6denen parad\u0131r. Di\u011fer yat\u0131r\u0131mlar ise \u00e7al\u0131\u015fan e\u011fitimi, pazar ara\u015ft\u0131rmas\u0131, reklam, m\u00fc\u015fteri ziyareti, patent dilek\u00e7esi, ticari<\/p>\n<p><b>Yanl\u0131\u015f tasarruftan ka\u00e7\u0131nmak, k\u00e2r\u0131 azaltmak, kaliteden \u00f6d\u00fcn verip paray\u0131 korumak gibi y\u00f6ntemlerin m\u00fc\u015fteri \u00fczerinde her zaman negatif etkisi vard\u0131r.<\/b><\/p>\n<p>Marka tescili, yetenek istihdam\u0131, \u00fcr\u00fcn numunesi ve inovasyon anlam\u0131na geliyor.\u0130\u00e7ine kapan\u0131k, ge\u00e7ici y\u00f6netimler \u00e7ok s\u0131k olarak zor zamanlarda yat\u0131r\u0131mdan keser. Genellikle, suni k\u00e2r hedefleri i\u00e7in \u015firketler, gider, e\u011fitim ve ileti\u015fimden maliyet avantaj\u0131 sa\u011flamaya \u00e7al\u0131\u015f\u0131r. M\u00fc\u015fteri elde etmek ve m\u00fc\u015fteriyi korumak onlar i\u00e7in bir yat\u0131r\u0131md\u0131r.<!--more--><\/p>\n<p>Fiziki maliyetler yani &#8220;hard&#8221; maliyetler ve finans, m\u00fchendislik gibi &#8220;soft&#8221; maliyetler vard\u0131r. Fiziki maliyetler, borcun \u00f6denmesini garanti eder. Soft maliyetler ise verimsiz \u00fcretim plan\u0131n\u0131 olu\u015fturan israf ve \u00fcr\u00fcn kalite problemini y\u00f6netir. Yat\u0131r\u0131m ise hem fiziki hem soft maliyetleri azalt\u0131r ya da yok eder.<\/p>\n<p>Yanl\u0131\u015f tasarruftan ka\u00e7\u0131nmak, k\u00e2r\u0131 azaltmak, kaliteden \u00f6d\u00fcn verip paray\u0131 korumak gibi y\u00f6ntemlerin m\u00fc\u015fteri \u00fczerinde her zaman negatif etkisi vard\u0131r. D\u00fc\u015f\u00fck kalite, \u00fcr\u00fcnleri daha az rekabet edebilir k\u0131lar. Bu sefer, kay\u0131p m\u00fc\u015fteri ve kay\u0131p geliri y\u00f6netmek durumunda kal\u0131rs\u0131n\u0131z. <b>D\u00fc\u015f\u00fck kalite <\/b><b>ek maliyetleri y\u00fckseltir<\/b>&#8230; \u00d6rne\u011fin \u00fcr\u00fcnde yenili\u011fe gitmek durumunda, daha fazla servis ve bak\u0131m hizmeti sunmak zorunda kalabilirsiniz, davalarla u\u011fra\u015fabilirsiniz. En d\u00fc\u015f\u00fck fiyat genellikle en d\u00fc\u015f\u00fck maliyettir.<\/p>\n<p><b>Verimsizlik, k\u00f6t\u00fc maliyet ve israf esnas\u0131nda g\u00f6r\u00fclen durumlar a\u015fa\u011f\u0131daki gibidir:<\/b><b><\/b><\/p>\n<ul>\n<li>Birim ba\u015f\u0131na \u00fcretilen, end\u00fcstri ortalamalar\u0131na g\u00f6re a\u015fa\u011f\u0131da kal\u0131r.<\/li>\n<li>M\u00fc\u015fteri \u015fikayetleri \/ Kronikle\u015fen ge\u00e7 teslimat \/ Tedarik envant\u00f6r\u00fc \/ Par\u00e7alanm\u0131\u015f ve yok olmu\u015f \u00fcr\u00fcnler \/ Sat\u0131\u015f elemanlar\u0131n\u0131n zamanlar\u0131n\u0131 e-mail, pazar ara\u015ft\u0131rmas\u0131, evrak i\u015fleriyle harcamas\u0131 yani sat\u0131\u015f i\u015fleriyle u\u011fra\u015fmamas\u0131.<\/li>\n<li>Zor karar alma mekanizmas\u0131 \/ Yava\u015f karar uygulama \/ Rakipler yerine fabrika metrekaresi, ayak \u00f6l\u00e7\u00fcm\u00fc ya da \u00fcr\u00fcn ba\u015f\u0131na maliyet gibi konularla ilgilenilmesi \/ Sendikalar<\/li>\n<li>Yetenekli elemanlara d\u00fc\u015f\u00fck fiyatl\u0131 sat\u0131\u015flar i\u00e7in para \u00f6denip, onlar\u0131n maliyet d\u00fc\u015f\u00fcr\u00fcc\u00fc fikirler i\u00e7in kullan\u0131lmamas\u0131<\/li>\n<li>Garanti talepleri \/ \u00dcr\u00fcn geri al\u0131mlar\u0131n\u0131n artmas\u0131 \/ \u0130\u015f g\u00fcc\u00fcne \u00f6denen paran\u0131n sekt\u00f6r alt\u0131nda kalmas\u0131<\/li>\n<li>\u0130\u015fin oda\u011f\u0131nda olmayan i\u015fler, \u00f6rne\u011fin kafeterya, mail odas\u0131 gibi i\u015flerin y\u00f6netimiyle u\u011fra\u015fmak<\/li>\n<li>Toplant\u0131lar, e-mail&#8217;ler ve idari raporlar&#8230;<\/li>\n<\/ul>\n<p>\u00a0<b>Kazanan \u015firketlerin asla kesintiye u\u011fratmad\u0131\u011f\u0131 konular ise \u015fu \u015fekildedir:<\/b><b><\/b><\/p>\n<ul>\n<li>Fiyatlar<\/li>\n<li>M\u00fc\u015fteri ile y\u00fczy\u00fcze ileti\u015fim<\/li>\n<li>Sat\u0131\u015f komisyonlar\u0131<\/li>\n<li>Sat\u0131\u015f e\u011fitimleri<\/li>\n<li>Ara\u015ft\u0131rma ve geli\u015ftirme<\/li>\n<li>Yeni \u00fcr\u00fcn lansmanlar\u0131<\/li>\n<li>\u0130leti\u015fim, reklam<\/li>\n<\/ul>\n<p>\u0130yi \u015firketler, m\u00fckemmel CEO&#8217;lar y\u00f6netiminde, zor zamanlarda sakin kalabilen \u015firketlerdir. Bu \u015firketler bir disipline, inanca, nakitlerini y\u00f6netme cesaretine sahip, maliyeti d\u00fc\u015f\u00fcrebilen ve b\u00fcy\u00fcme oda\u011f\u0131nda yat\u0131r\u0131m yapabilen \u015firketlerdir.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zeki CEO&#8217;lar maliyet, gider ve yat\u0131r\u0131m aras\u0131ndaki fark\u0131 bilen ki\u015filerdir. Ak\u0131ll\u0131 y\u00f6netim, maliyeti para yiyici, yat\u0131r\u0131m\u0131 para kazand\u0131r\u0131c\u0131, gideri ise zor zamanlarda ilk giden olarak g\u00f6r\u00fcr. Maliyetin, giderin ve yat\u0131r\u0131m\u0131n tan\u0131mlar\u0131 \u015firkete ve sekt\u00f6re g\u00f6re de\u011fi\u015fim g\u00f6sterir. Genellikle maliyet denilen \u015fey, kira, vergi, enerji ve telefon faturas\u0131d\u0131r. Maliyeti azaltabilirsiniz ancak tamamen yok edemezsiniz. Gider ise [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16],"tags":[],"_links":{"self":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts\/486"}],"collection":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=486"}],"version-history":[{"count":1,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts\/486\/revisions"}],"predecessor-version":[{"id":487,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts\/486\/revisions\/487"}],"wp:attachment":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}