{"id":386,"date":"2012-09-15T22:56:30","date_gmt":"2012-09-15T19:56:30","guid":{"rendered":"http:\/\/aslantozcan.com\/?p=386"},"modified":"2012-09-15T22:57:55","modified_gmt":"2012-09-15T19:57:55","slug":"azili-rakipler-zor-gunlerde-neler-yaparlar","status":"publish","type":"post","link":"https:\/\/aslantozcan.com\/?p=386","title":{"rendered":"Az\u0131l\u0131 rakipler zor g\u00fcnlerde neler yaparlar ?"},"content":{"rendered":"

Zor g\u00fcnler d\u00fc\u015f\u00fck performansl\u0131lar\u0131n budanmas\u0131 i\u00e7in iyi bir zamanlamad\u0131r, iyi g\u00fcnlerde d\u00fc\u015f\u00fck performansl\u0131lar, dalgayla birlikte y\u00fczer. Ancak kriz d\u00f6nemlerinde iyot gibi a\u00e7\u0131\u011fa \u00e7\u0131karlar.<\/strong><\/p>\n

\u00a01.<\/strong> Az\u0131l\u0131 rakipler zor g\u00fcnleri, pazar pay\u0131n\u0131 art\u0131rman\u0131n, yeni m\u00fc\u015fteriler kazanman\u0131n ve mevcut m\u00fc\u015fterilere daha da yak\u0131nla\u015fman\u0131n bir f\u0131rsat\u0131 olarak g\u00f6r\u00fcr. Siz de onlardan geri kalmay\u0131n, izlemekle yetinmek yerine, \u00f6ncelik al\u0131n.<\/p>\n

2.<\/strong> \u015eartlar zorla\u015fmaya ba\u015flad\u0131\u011f\u0131nda bu sert \u00e7ocuklar, sat\u0131\u015f yapmaya ba\u015flamaz; sat\u0131\u015flar\u0131n\u0131 patlat\u0131rlar. “Bizde sat\u0131\u015flar iyi gidiyor, pazar pay\u0131m\u0131z iyi” diye rehavete kap\u0131lmay\u0131n.<\/p>\n

3.<\/strong> Amerika Birle\u015fik Devletlerinde son 200 y\u0131l i\u00e7inde \u00e7ok say\u0131da kriz meydana gelmi\u015ftir. 1823, 1863 ve 1906 panikleri, B\u00fcy\u00fck Buhran ve ard\u0131ndan gelen 12 resesyon… Hangisini al\u0131rsan\u0131z al\u0131n hepsinde de \u015fu tart\u0131\u015fmas\u0131z ger\u00e7ekler hi\u00e7 de\u011fi\u015fmemi\u015ftir:<\/p>\n

Rakiplerini sat\u0131\u015flarda, \u00e7eviklikte ve inovasyonda geride b\u0131rakan \u015firketler, her ekonomik kriz d\u00f6neminden daima \u00e7ok daha g\u00fc\u00e7l\u00fc bir pazar pay\u0131 ve k\u00e2rlarla \u00e7\u0131km\u0131\u015ft\u0131r.<\/p>\n

4.<\/strong> Sat\u0131\u015f e\u011fitimlerini sak\u0131n azaltmay\u0131n. “Bizim ekip iyi, her \u015feyi biliyor” gibi bir duyguya kap\u0131lmay\u0131n. Aksine i\u015fe yarayan sat\u0131\u015f e\u011fitimlerini iki kat\u0131na \u00e7\u0131kar\u0131n. Sonra ge\u00e7 kalm\u0131\u015f olabilirsiniz. Sat\u0131\u015fta e\u011fitim \u00e7ok \u00f6nemlidir.<\/p>\n

5.<\/strong> Fiyat indirimine gitmeyin. Fiyat indirimi t\u00fcrev talebi canland\u0131rmaz. Yeni bir bisiklet al\u0131m\u0131nda, yan\u0131nda en iyi bisiklet s\u00fcrme tekniklerinin anlat\u0131ld\u0131\u011f\u0131 \u00fccretsiz bir video vermek gibi ba\u015fka de\u011ferler kat\u0131n. Bu eklenen de\u011ferleri paraya terc\u00fcme edin.<\/p>\n

6<\/strong>. Daha \u00e7ok say\u0131da sat\u0131\u015f eleman\u0131n\u0131n, daha \u00e7ok say\u0131da y\u00fcz y\u00fcze sat\u0131\u015f yapmas\u0131n\u0131 sa\u011flay\u0131n. Sat\u0131\u015f elemanlar\u0131nda t\u0131pk\u0131 \u015firketlerde g\u00f6r\u00fcld\u00fc\u011f\u00fc gibi zor g\u00fcnlerde pazardan \u00e7ekilme e\u011filimi olu\u015fur. “Bu adamda metelik yok” gibisinden kula\u011fa ho\u015f gelen y\u0131\u011f\u0131nla bahaneler uydurulur, oysa hepsinin pazara h\u00fccum etmesi gerekir. \u00c7\u00fcnk\u00fc ticaret orada yap\u0131l\u0131r.<\/p>\n

7<\/strong>. Eski m\u00fc\u015fterilerinize, sanki yeni birer m\u00fc\u015fteriymi\u015f gibi davran\u0131n. Mevcudu korumak, biliyorsunuz yenileri kazanmaktan daha k\u0131ymetlidir. Baz\u0131 \u015firketler, daha \u00e7ok yenilere odaklan\u0131p eskileri k\u00fcst\u00fcrebiliyor. Bu tuza\u011fa sak\u0131n d\u00fc\u015fmeyin.<\/p>\n

8.<\/strong> \u0130ler bir sat\u0131\u015f g\u00f6r\u00fc\u015fmenizi, sanki ilk defa yap\u0131lan bir g\u00f6r\u00fc\u015fmeymi\u015f gibi planlay\u0131n. Sat\u0131\u015f ekiplerinizi bu konuda e\u011fitin, s\u0131radan bir g\u00f6r\u00fc\u015fmeye gider gibi haz\u0131rlanmalar\u0131n\u0131 \u00f6nleyin.<\/p>\n

9.<\/strong> Yeni mevcut yetenekleri \u00f6zellikle de ya\u011fmur-ya\u011fd\u0131r\u0131c\u0131lar\u0131 i\u015fe al\u0131n. Ya\u011fmur ya\u011fd\u0131r\u0131c\u0131lar b\u00fcy\u00fck bir s\u0131kl\u0131kla sadece komisyon \u00fczerinden \u00e7al\u0131\u015f\u0131r.<\/p>\n

10<\/strong>. \u0130novasyona sald\u0131r\u0131n. M\u00fckemmelin, daha iyi olan\u0131n d\u00fc\u015fman\u0131 olmas\u0131na izin vermeyin. G\u00f6r\u00fcyorsunuz, en iyi b\u00fcy\u00fcme hikayeleri, en inovatif \u015firketlerden, bu konuya para ve zaman ay\u0131ranlardan \u00e7\u0131k\u0131yor.<\/p>\n

11.<\/strong> \u00dcr\u00fcnleriniz, sizin ticaret alan\u0131n\u0131zdaki \u015firketlerin y\u00fczde 100’\u00fcnde kullan\u0131lm\u0131yorsa daha yap\u0131lacak \u00e7ok i\u015f var demektir. Bir yerde yanl\u0131\u015flar olabilece\u011fini d\u00fc\u015f\u00fcn\u00fcp \u00fcr\u00fcn\u00fcn\u00fcz\u00fc g\u00f6zden ge\u00e7irin.<\/p>\n

12.<\/strong> Eleman \u00e7\u0131karmaktan ka\u00e7\u0131n\u0131n. E\u011fitime yapt\u0131\u011f\u0131n\u0131z yat\u0131r\u0131mlar\u0131 koruyun ve deneyim maliyet e\u011frinize sahip \u00e7\u0131k\u0131n. \u00c7apraz-e\u011fitim. Garsonlara valelik yapmas\u0131n\u0131 \u00f6\u011fretin. Teknik servis m\u00fchendislerinize sat\u0131\u015f yapmay\u0131 \u00f6\u011fretin. Yere vurduktan sonra s\u0131\u00e7rayacak piyasalardan para kazanmak i\u00e7in haz\u0131rl\u0131kl\u0131 olun.<\/p>\n

13.<\/strong> Pasifleri kovun. K\u00fc\u00e7\u00fck \u015firketlere k\u0131yasla b\u00fcy\u00fck \u015firketlerde pasif eleman say\u0131s\u0131 \u00e7ok daha fazla olabilir. Zor g\u00fcnler d\u00fc\u015f\u00fck performansl\u0131lar\u0131n budanmas\u0131 i\u00e7in iyi bir zamanlamad\u0131r. \u0130yi g\u00fcnlerde d\u00fc\u015f\u00fck performansl\u0131lar, dalgayla birlikte y\u00fczer. Ancak kriz d\u00f6nemlerinde iyot gibi a\u00e7\u0131\u011fa \u00e7\u0131karlar. Zaman zaman bu konuda bir g\u00f6zden ge\u00e7irme yapmakta, de\u011ferlendirme ger\u00e7ekle\u015ftirmekte yarar g\u00f6r\u00fcyoruz.<\/p>\n

14.<\/strong> \u0130nsanlarla y\u00fcz y\u00fcze ili\u015fkilerinde negatif k\u00e2r yaratanlar\u0131 an\u0131nda kovun. Onlar\u0131n yerine, tuttu\u011funu koparan g\u00fcler y\u00fczl\u00fc insanlar\u0131 i\u015fe al\u0131n. Sat\u0131\u015fta “negatif k\u00e2r yaratan” ve bunu \u0131srarl\u0131 \u015fekilde koruyan sat\u0131\u015f\u00e7\u0131lar b\u00fcy\u00fck zarar verir.<\/p>\n

15. <\/strong>Yap\u0131lan her i\u015fi gelirlerle ili\u015fkilendirin. \u00c7al\u0131\u015fanlar\u0131n\u0131zdan her birine, onlar\u0131n yapt\u0131klar\u0131 i\u015fin nas\u0131l bug\u00fcn oldu\u011fu gibi gelecekte de k\u00e2rl\u0131 m\u00fc\u015fteriler kazand\u0131raca\u011f\u0131n\u0131 ve elden ka\u00e7\u0131rmayaca\u011f\u0131n\u0131 \u00f6\u011fretin.<\/p>\n

\u00a0Kaynak: Jeffrey Fox<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Zor g\u00fcnler d\u00fc\u015f\u00fck performansl\u0131lar\u0131n budanmas\u0131 i\u00e7in iyi bir zamanlamad\u0131r, iyi g\u00fcnlerde d\u00fc\u015f\u00fck performansl\u0131lar, dalgayla birlikte y\u00fczer. Ancak kriz d\u00f6nemlerinde iyot gibi a\u00e7\u0131\u011fa \u00e7\u0131karlar. \u00a01. Az\u0131l\u0131 rakipler zor g\u00fcnleri, pazar pay\u0131n\u0131 art\u0131rman\u0131n, yeni m\u00fc\u015fteriler kazanman\u0131n ve mevcut m\u00fc\u015fterilere daha da yak\u0131nla\u015fman\u0131n bir f\u0131rsat\u0131 olarak g\u00f6r\u00fcr. Siz de onlardan geri kalmay\u0131n, izlemekle yetinmek yerine, \u00f6ncelik al\u0131n.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[20],"tags":[],"_links":{"self":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts\/386"}],"collection":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=386"}],"version-history":[{"count":4,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts\/386\/revisions"}],"predecessor-version":[{"id":388,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts\/386\/revisions\/388"}],"wp:attachment":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}