{"id":349,"date":"2012-09-12T23:35:53","date_gmt":"2012-09-12T20:35:53","guid":{"rendered":"http:\/\/aslantozcan.com\/?p=349"},"modified":"2012-09-12T23:35:53","modified_gmt":"2012-09-12T20:35:53","slug":"satisin-kimyasi-nedir","status":"publish","type":"post","link":"https:\/\/aslantozcan.com\/?p=349","title":{"rendered":"Sat\u0131\u015f\u0131n kimyas\u0131 nedir?"},"content":{"rendered":"

“<\/em>Sat\u0131\u015f dedi\u011fimiz kavram o kadar farkl\u0131 ki, insanlar\u0131n onu ger\u00e7ekle\u015ftirmesi i\u00e7in bir tak\u0131m \u015feyleri yan yana getirmeleri gerekiyor. Bunlar sat\u0131\u015f\u00e7\u0131n\u0131n ki\u015fisel yeteneklerinin yan\u0131nda, sat\u0131\u015f yap\u0131lan ortam ve m\u00fc\u015fterinin ruh hali de olabilir.”<\/strong><\/p>\n

Sat\u0131\u015fla ilgili s\u00fcrekli d\u00fc\u015f\u00fcnen ve kafa yoran biri olarak, ge\u00e7ti\u011fimiz d\u00f6nemlerde bir ba\u015fka konuyu da irdelemeye ba\u015flad\u0131m. ‘Sat\u0131\u015f\u0131n kimyas\u0131’ nelerden olu\u015fuyor diye d\u00fc\u015f\u00fcnmeye ba\u015flad\u0131m. Benden \u00f6nce d\u00fc\u015f\u00fcnenlerin oldu\u011funu da d\u00fc\u015f\u00fcnmekle birlikte benim de s\u00f6yleyecek, eminim sizin de ilave edecek bir \u015feyleriniz vard\u0131r. Sat\u0131\u015f\u0131n kimyas\u0131n\u0131 olu\u015fturan ana unsurlar, sat\u0131lacak bir mal ya da hizmet, sat\u0131\u015f\u0131 yapacak olan sat\u0131\u015f\u00e7\u0131 ve alacak olan m\u00fc\u015fteridir. Bunlar\u0131n birbirleri ile ili\u015fkilerini h\u0131zland\u0131r\u0131p bu kimyasal reaksiyona kat\u0131lmas\u0131 gereken durumlar, davran\u0131\u015flar herhalde sat\u0131\u015f\u0131n \u00f6z\u00fcn\u00fc olu\u015fturacakt\u0131r.<\/p>\n

\u00a0SATI\u015eIN K\u0130MYASINDA NELER VAR?<\/strong><\/p>\n

1.<\/strong> Sat\u0131\u015f\u00e7\u0131n\u0131n satt\u0131\u011f\u0131 \u00fcr\u00fcn\u00fc sevmesi ve onu satmaya yetecek kadar gereken ilgiyi duymas\u0131,<\/p>\n

2.<\/strong> Sat\u0131\u015f\u00e7\u0131n\u0131n, kar\u015f\u0131s\u0131ndaki m\u00fc\u015fterisini ikna edebilecek derecede yeterli bilgiye sahip olmas\u0131,<\/p>\n

3.<\/strong> Sat\u0131lan \u00fcr\u00fcnle ilgili bir bedelin-fiyat\u0131n konulmas\u0131,<\/p>\n

4.<\/strong> Sat\u0131lan \u00fcr\u00fcn ya da hizmetin bir ruhunun olmas\u0131 ve bu ruhun bedel ile e\u015f d\u00fczeyde olabilmesi,<\/p>\n

5.<\/strong> M\u00fc\u015fterinin sat\u0131lan \u00fcr\u00fcne ihtiyac\u0131n\u0131n olmas\u0131 ya da ihtiyac\u0131 oldu\u011funun ona bir \u015fekilde hat\u0131rlat\u0131lmas\u0131,<\/p>\n

6.<\/strong> M\u00fc\u015fterinin sat\u0131n almaya y\u00f6nelik moralinin olmas\u0131 ve bunun fark\u0131nda olmas\u0131,<\/p>\n

7.<\/strong> M\u00fc\u015fterinin sat\u0131n alma g\u00fcc\u00fcn\u00fcn ya da birikiminin olmas\u0131.<\/p>\n

8.<\/strong> M\u00fc\u015fterinin ihtiya\u00e7 duydu\u011fu \u00fcr\u00fcn\u00fc ya da hizmeti \u015fu anda almas\u0131na neden olacak bir fakt\u00f6r\u00fcn olmas\u0131,<\/p>\n

9.<\/strong> \u00dcr\u00fcn\u00fcn ya da hizmetin m\u00fc\u015fteriyi etkileyebilecek bir albenisinin olmas\u0131, ambalaj\u0131 dikkat \u00e7ekmesi,<\/p>\n

10.<\/strong> Sat\u0131\u015f\u00e7\u0131 ile m\u00fc\u015fterinin g\u00f6r\u00fc\u015fme ortam\u0131 sakin ve farkl\u0131 d\u0131\u015f seslerden ar\u0131nm\u0131\u015f olmal\u0131,<\/p>\n

11.<\/strong> Sat\u0131\u015f\u00e7\u0131 ile m\u00fc\u015fterinin ge\u00e7mi\u015f tecr\u00fcbelerini konu\u015fabilecekleri ortak tecr\u00fcbe alanlar\u0131 olmal\u0131,<\/p>\n

12.<\/strong> Sat\u0131\u015f\u00e7\u0131 m\u00fc\u015fterisine \u00fcr\u00fcn\u00fc satmak yerine \u00f6nce onu kazanmay\u0131 d\u00fc\u015f\u00fcnmeli,<\/p>\n

13.<\/strong> Yap\u0131lan ticaretten her iki taraf\u0131nda ho\u015fnut olmas\u0131 ve kazan-kazan prensibinin uygulanmas\u0131,<\/p>\n

14.<\/strong> Sat\u0131\u015f\u00e7\u0131 m\u00fc\u015fterinin ihtiya\u00e7lar\u0131n\u0131 do\u011fru saptam\u0131\u015f ve \u00f6nerdi\u011fi \u00fcr\u00fcn onun ihtiyac\u0131n\u0131 \u00e7\u00f6zecek nitelikte olmal\u0131,<\/p>\n

15.<\/strong> G\u00fcler y\u00fcz, tatl\u0131 dil, g\u00f6z temas\u0131, uygun beden dili, do\u011fru T\u00fcrk\u00e7e, d\u00fczg\u00fcn duru\u015f, kibarl\u0131k, s\u0131cak ilgi, vb. bu reaksiyonun kataliz\u00f6rleri olsa gerek.<\/p>\n

\u00a0Sonu\u00e7 olarak sat\u0131\u015f\u0131n normal bir sohbet ve planlanmayan bir konu\u015fma mant\u0131\u011f\u0131 ile de\u011fil “ciddi \u00fczerinde d\u00fc\u015f\u00fcn\u00fclen bir strateji oldu\u011fu unutulmamal\u0131d\u0131r.<\/p>\n

\u00a0Kaynak: Salesmax \u2013 Hakan \u00d6mer Gider.<\/p>\n","protected":false},"excerpt":{"rendered":"

“Sat\u0131\u015f dedi\u011fimiz kavram o kadar farkl\u0131 ki, insanlar\u0131n onu ger\u00e7ekle\u015ftirmesi i\u00e7in bir tak\u0131m \u015feyleri yan yana getirmeleri gerekiyor. Bunlar sat\u0131\u015f\u00e7\u0131n\u0131n ki\u015fisel yeteneklerinin yan\u0131nda, sat\u0131\u015f yap\u0131lan ortam ve m\u00fc\u015fterinin ruh hali de olabilir.” Sat\u0131\u015fla ilgili s\u00fcrekli d\u00fc\u015f\u00fcnen ve kafa yoran biri olarak, ge\u00e7ti\u011fimiz d\u00f6nemlerde bir ba\u015fka konuyu da irdelemeye ba\u015flad\u0131m. ‘Sat\u0131\u015f\u0131n kimyas\u0131’ nelerden olu\u015fuyor diye d\u00fc\u015f\u00fcnmeye […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[20],"tags":[],"_links":{"self":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts\/349"}],"collection":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=349"}],"version-history":[{"count":2,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts\/349\/revisions"}],"predecessor-version":[{"id":351,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts\/349\/revisions\/351"}],"wp:attachment":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}