Pazar, durmadan yeni \u00fcr\u00fcn istiyor, t\u00fcketicilerin yeni \u00fcr\u00fcnlere i\u015ftah\u0131 ise doymak bilmiyor. \u0130\u015f hayat\u0131nda g\u00fcn\u00fcn slogan\u0131, “yeni, yine yeni”…\u00a0 Piyasaya belirli bir s\u00fcrede m\u00fcmk\u00fcn oldu\u011funca \u00e7ok yeni \u00fcr\u00fcn \u00e7\u0131karmak i\u00e7in toplam \u00fcretim ve pazarlama s\u00fcresinin k\u0131salt\u0131lmas\u0131 gerekiyor. \u00c7\u00fcnk\u00fc bir embriyo halindeki i\u015f fikrinin, tam te\u015fekk\u00fcl\u00fc bir \u00fcr\u00fcn haline gelerek g\u00fcn \u0131\u015f\u0131\u011f\u0131n\u0131 g\u00f6rmesine kadar ge\u00e7en s\u00fcre k\u0131salt\u0131lmadan pazarda tutunmak imk\u00e2n\u0131 yok. Japon otomobil devi Toyota, bu dizide h\u0131z konusunda anlat\u0131lanlar\u0131n t\u00fcm\u00fcn\u00fc b\u00fcnyesinde toplayan bir \u015firket. 2006 y\u0131l\u0131n\u0131n sonunda d\u00fcnyan\u0131n en b\u00fcy\u00fck sanayi \u015firketi unvan\u0131n\u0131 kazanmas\u0131 beklenen Toyota’n\u0131n h\u0131z, kalite ve yal\u0131n y\u00f6netim konusundaki ba\u015far\u0131lar\u0131n\u0131 \u015f\u00f6yle \u00f6zetlemek m\u00fcmk\u00fcn:<\/p>\n
*Toyota, daha \u00e7ok model \u00fcreterek farkl\u0131 t\u00fcketici segmentlerine se\u00e7me hakk\u0131 vermek i\u00e7in, herhangi bir tip veya model i\u00e7in y\u0131ll\u0131k \u00fcretim miktar\u0131n\u0131 20 bine kadar indirdi.<\/p>\n
*\u015eirket d\u00fcnya \u00fclkelerindeki t\u00fcketicilere 60’tan fazla farkl\u0131 model sunabiliyor. Bu otomobil sanayi inde ula\u015f\u0131lan en y\u00fcksek \u00fcr\u00fcn farkl\u0131la\u015ft\u0131rma say\u0131s\u0131…<\/p>\n
*Pres, kal\u0131p yap\u0131m\u0131 ve d\u00f6k\u00fcm gibi \u00fcretim a\u015famalar\u0131nda kullan\u0131lan makine ve tezg\u00e2hlar\u0131n, daha 2000 y\u0131l\u0131nda \u00fc\u00e7 ay olan \u00fcretim s\u00fcresi, ge\u00e7en y\u0131l 1,5 aya kadar d\u00fc\u015f\u00fcr\u00fcld\u00fc.<\/p>\n
*\u00dcretimdeki kaynak i\u015flerinin esnekle\u015ftirilmesi sayesinde, yeni modeller i\u00e7in gerekli makine-te\u00e7hizat harcamalar\u0131nda y\u00fczde 70’e varan indirimler sa\u011fland\u0131.<\/p>\n
*Boya a\u015famas\u0131nda hem hatt\u0131n uzunlu\u011fu k\u0131salt\u0131ld\u0131 hem de bir hattaki ayl\u0131k boyama kapasitesi 10 binden, 20 bin araca \u00e7\u0131kart\u0131ld\u0131.<\/p>\n
*\u015eimdilik yaln\u0131z Japonya’daki bir fabrikada denenen bir nihai montaj y\u00f6nteminde montaj hatt\u0131n\u0131n uzunlu\u011fu yar\u0131ya indirirken, bu hat \u00fczerinde ayn\u0131 anda sekiz farkl\u0131 modelin \u00fcretilmesine imk\u00e2n sa\u011fland\u0131. Bu tasarruf ve h\u0131z “mod\u00fcler \u00fcretim” sistemli ile sa\u011fland\u0131.<\/p>\n
*Bu iyile\u015ftirmeler sonunda ayda 20 bin yeni model oto \u00fcretecek bir tesis i\u00e7in gerekli toplam yat\u0131r\u0131mda \u00f6nemli bir tasarruf sa\u011fland\u0131. 90’l\u0131 y\u0131llar\u0131n ikinci yar\u0131s\u0131nda 77 milyon dolarl\u0131k bir yat\u0131r\u0131m gerektiren bu t\u00fcr bir tesis i\u00e7in,\u00a0 g\u00fcn\u00fcm\u00fczde 43 milyon dolar yeterli oluyor.<\/p>\n
*Bu tasarruflarla elde edilen kayna\u011f\u0131n ara\u015ft\u0131rma-geli\u015ftirme \u00e7al\u0131\u015fmalar\u0131na y\u00f6nlendirilmesi ise \u015firketin gelece\u011fini de garantiye al\u0131yor. 7.7 milyar dolarl\u0131k bu tutar, elektrik enerjisi veya yak\u0131t pili ile \u00e7al\u0131\u015facak\u00a0 motorlu ta\u015f\u0131tlar\u0131n geli\u015ftirilmesine harcan\u0131yor.<\/p>\n
*2000 y\u0131l\u0131nda ba\u015flayan “CCC21” program\u0131 ile yan sanayi \u00fcr\u00fcnlerine ve par\u00e7alara harcanan para y\u00fczde 30 oran\u0131nda azalt\u0131ld\u0131. Bu azalma, yan sanayi \u015firketlerinin kazanc\u0131nda bir azalma olmadan ger\u00e7ekle\u015ftirildi.<\/p>\n
D\u00dcNYADAN HIZLI BALIK \u00d6RNE\u011e\u0130\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>Toyota’n\u0131n yenilik\u00e7i yakla\u015f\u0131m\u0131\u00a0 hantal GE’yi taht\u0131ndan indirecek<\/strong><\/p>\n \u00d6l\u00e7ek olarak \u015fu anda d\u00fcnyan\u0131n en b\u00fcy\u00fck otomobil \u015firketi olan ancak i\u00e7inde bulundu\u011fu 10 milyar dolarl\u0131k zarar y\u00fcz\u00fcnden zor zamanlar ge\u00e7iren General Motor\u2019sun taht\u0131 i\u00e7in “h\u0131zl\u0131 bir bal\u0131k” aday olarak g\u00f6steriliyor. Bir d\u00f6nem uzaktan seyretti\u011fi d\u00fcnyan\u0131n en b\u00fcy\u00fck otomobil \u015firketi taht\u0131na her ge\u00e7en g\u00fcn biraz daha yakla\u015fan Japon \u00fcretici Toyota’n\u0131n ba\u015far\u0131s\u0131n\u0131n s\u0131rr\u0131 otomotiv sekt\u00f6r\u00fcne t\u00fcm rakiplerinden \u00f6nce “tasarruflu yak\u0131t” devrimini getirmi\u015f olmas\u0131nda yat\u0131yor. Melez motor teknolojisi Toyota’n\u0131n Prius modeli, Japon otomotivciye hantalla\u015fan GM kar\u015f\u0131s\u0131nda h\u0131z avantaj\u0131 kazand\u0131rd\u0131. Toyota’ya GM kar\u015f\u0131s\u0131nda h\u0131z kazand\u0131ran fakt\u00f6r ise GM gibi bir\u00e7ok markayla birden u\u011fra\u015fmak yerine gelece\u011fin teknolojisine yani “yak\u0131t tasarruflu otomobil modeli”ne odaklanmak oldu.<\/p>\n D\u00fcnya pazar\u0131na sunulan ilk melez otomobil olan Prius, Petrol fiyatlar\u0131nda g\u00f6r\u00fclen rekor art\u0131\u015f\u0131n yan\u0131 s\u0131ra, petrol arz\u0131 konusunda da tedirginlikler olmas\u0131, Toyota Prius gibi \u00e7ift motorlu melez otomobillere olan ilgiyi art\u0131rd\u0131. Toyota ise, k\u00fcresel pazara ilk melez otomobili sunan otomotiv \u015firketi olarak b\u00fcy\u00fck ama hantal rakiplerine kar\u015f\u0131 h\u0131z kazanm\u0131\u015f durumda. Toyota Prius’un k\u00fcresel pazarda \u00e7ok \u00e7abuk kabul g\u00f6rmesi sayesinde \u015firketin sat\u0131\u015flar\u0131 da her ge\u00e7en g\u00fcn katlan\u0131yor. ABD sat\u0131\u015flar\u0131 2004’ten 2005 y\u0131l\u0131na ikiye katlanarak 107 bin adede \u00e7\u0131kt\u0131. Bu ba\u011flamda Prius modelini \u00f6n plana \u00e7\u0131karak Toyota, \u015fu anda Japon otomobil pazar\u0131n\u0131n y\u00fczde 44’\u00fcn\u00fc elinde tutuyor. ABD’deki sat\u0131\u015flar\u0131n\u0131 ise son 10 y\u0131l i\u00e7inde ikiye katlad\u0131. Buna kar\u015f\u0131l\u0131k GM, 2005 y\u0131l\u0131n\u0131 10 milyar dolar zararla kapad\u0131.<\/p>\n Mali sorunlar\u0131n ba\u015f g\u00f6stermesinin ard\u0131ndan yeniden yap\u0131lanmaya \u00e7al\u0131\u015fan GM’nin eski g\u00fcc\u00fcne kavu\u015fmak i\u00e7in s\u00fcrd\u00fcrd\u00fc\u011f\u00fc onca \u00e7aba ise, gelece\u011fi \u00f6n g\u00f6rerek yak\u0131t tasarruflu modeli Prius’u ile otomobil pazarlar\u0131n\u0131 alt\u00fcst eden Toyota’n\u0131n bir ka\u00e7 y\u0131l i\u00e7inde d\u00fcnyan\u0131n en b\u00fcy\u00fck otomobil \u00fcretimi olmas\u0131n\u0131 engelleyemeyecek gibi g\u00f6r\u00fcn\u00fcyor. Hatta Toyota \u015fimdiden ABD’nin otomobil \u00fcretim merkezlerinden biri olan Georgia eyaletinde ABD’li otomotivcilerden bo\u015falan fabrikalara yerle\u015fme haz\u0131rl\u0131\u011f\u0131 i\u00e7inde. Toyota ile G\u00fcney Koreli bir di\u011fer otomobil \u00fcreticisi Kia, burada 3 bin 500 ki\u015fiye istihdam sa\u011flayacak fabrikalar kurmak istiyor. 2005 y\u0131l\u0131nda 8.25 milyon otomobil \u00fcreten Toyota’n\u0131n 2006 y\u0131l\u0131 k\u00fcresel otomobil \u00fcretim hedefi 9.06 milyon ara\u00e7. Toyota’n\u0131n GM’i sollamas\u0131 halinde bunun ABD’lilerin \u00f6ne oldu\u011fu son \u00fcretim alanlar\u0131ndan biri olan otomotiv sanayisi \u00fczerinde olumsuz y\u00f6nde bir psikolojik etki yaratmas\u0131 bekleniyor. Toyota’n\u0131n d\u00fcnyan\u0131n en b\u00fcy\u00fck otomobil \u00fcreticisi olmas\u0131, GM’in k\u00fcresel otomobil pazar\u0131ndaki fiyat belirleyici olma g\u00fcc\u00fcn\u00fc de elinden alacak. (DI\u015e HABERLER)<\/p>\n \u00a0<\/strong>Toyota’ya h\u0131z kazand\u0131ran fakt\u00f6rler:<\/strong><\/p>\n *H\u0131zl\u0131 b\u00fcy\u00fcme s\u00fcrecinde kalitenin zarar g\u00f6rmemesi i\u00e7in yap\u0131lan \u00e7al\u0131\u015fmalar<\/p>\n *Yabanc\u0131 i\u015f\u00e7ilere Japon operat\u00f6rler taraf\u0131ndan verilen teknik dersleri<\/p>\n * \u0130nand\u0131klar\u0131 ve korumaya \u00e7al\u0131\u015ft\u0131klar\u0131 “S\u00fcrekli geli\u015fim” inan\u0131\u015f\u0131.<\/p>\n * Daha iyi \u00fcretim ama daha d\u00fc\u015f\u00fck maliyet felsefesi<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Pazar, durmadan yeni \u00fcr\u00fcn istiyor, t\u00fcketicilerin yeni \u00fcr\u00fcnlere i\u015ftah\u0131 ise doymak bilmiyor. \u0130\u015f hayat\u0131nda g\u00fcn\u00fcn slogan\u0131, “yeni, yine yeni”…\u00a0 Piyasaya belirli bir s\u00fcrede m\u00fcmk\u00fcn oldu\u011funca \u00e7ok yeni \u00fcr\u00fcn \u00e7\u0131karmak i\u00e7in toplam \u00fcretim ve pazarlama s\u00fcresinin k\u0131salt\u0131lmas\u0131 gerekiyor. \u00c7\u00fcnk\u00fc bir embriyo halindeki i\u015f fikrinin, tam te\u015fekk\u00fcl\u00fc bir \u00fcr\u00fcn haline gelerek g\u00fcn \u0131\u015f\u0131\u011f\u0131n\u0131 g\u00f6rmesine kadar ge\u00e7en s\u00fcre […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts\/156"}],"collection":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=156"}],"version-history":[{"count":3,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts\/156\/revisions"}],"predecessor-version":[{"id":757,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts\/156\/revisions\/757"}],"wp:attachment":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}