{"id":154,"date":"2012-08-28T23:43:16","date_gmt":"2012-08-28T20:43:16","guid":{"rendered":"http:\/\/aslantozcan.com\/?p=154"},"modified":"2012-08-28T23:43:16","modified_gmt":"2012-08-28T20:43:16","slug":"yeni-ihracata-baslayacak-olanlarin-sakinmasi-gereken-15-hata","status":"publish","type":"post","link":"https:\/\/aslantozcan.com\/?p=154","title":{"rendered":"Yeni \u0130hracata Ba\u015flayacak Olanlar\u0131n Sak\u0131nmas\u0131 Gereken 15 Hata"},"content":{"rendered":"

\u00a0<\/strong>\u00a01.\u00a0<\/strong> \u0130HRACATA BA\u015eLAMADAN \u00d6NCE N\u0130TEL\u0130KL\u0130 B\u0130R \u0130HRACAT DANI\u015eMANLI\u011eI ALMAMAK, ANA \u0130HRACAT STRATEJ\u0130S\u0130N\u0130 VE\u00a0 PAZARLAMA PLANINI GEL\u0130\u015eT\u0130RMEMEK.<\/strong><\/p>\n

Ba\u015far\u0131l\u0131 olmak i\u00e7in \u00f6ncelikle, girece\u011finiz Pazardaki ama\u00e7lar, hedefler ve kar\u015f\u0131la\u015f\u0131lacak zorluklar\u0131n net bir \u015fekilde belirlenmi\u015f olmas\u0131 gerekir.<\/p>\n

Firmalar\u0131n \u00e7o\u011funda ihracat deneyimi olan personel bulunmad\u0131\u011f\u0131 i\u00e7in bu konuda d\u0131\u015f destek al\u0131nmas\u0131 en do\u011frusudur. Bu d\u0131\u015f deste\u011fi alabilece\u011finiz kamu kurumlar\u0131 ve de tam bir profesyonellik i\u00e7erisinde \u00e7al\u0131\u015fan \u0130hracat Y\u00f6netim \u015eirketleri bulunmaktad\u0131r. Bu firmalardan mutlaka destek al\u0131nmal\u0131d\u0131r ve \u015fu hi\u00e7bir zaman unutulmamal\u0131d\u0131r: Asl\u0131nda size \u00e7ok b\u00fcy\u00fck \u015feyler kazand\u0131racak ve riskinizi en aza indirecek bu t\u00fcr firmalara yapaca\u011f\u0131n\u0131z k\u00fc\u00e7\u00fck \u00f6demeler, sizi sonradan \u00e7ok pahal\u0131ya mal olacak yanl\u0131\u015flar yapmaktan kurtaracakt\u0131r. D\u00fcnyadaki t\u00fcm ba\u015far\u0131l\u0131 firmalar bu t\u00fcr destek firmalar\u0131yla \u00e7al\u0131\u015f\u0131rlar, dolay\u0131s\u0131yla onlar\u0131 bir arac\u0131 gibi de\u011fil, ihracat operasyonlar\u0131n\u0131zda bir ortak gibi g\u00f6rmelisiniz.<\/p>\n

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  1. 2.\u00a0\u00a0<\/strong>BA\u015eLANGI\u00c7TAK\u0130 ZORLUKLARI VE MADD\u0130 GEREKL\u0130L\u0130KLER\u0130\u00a0\u00a0<\/strong>A\u015eMADA \u00dcST Y\u00d6NET\u0130M\u0130N YETERS\u0130Z DESTE\u011e\u0130<\/strong><\/li>\n<\/ol>\n

    Yurt d\u0131\u015f\u0131ndaki bir pazarda varl\u0131k sa\u011flayabilmek i\u00e7 pazardakinden daha fazla zaman gerektirebilir. \u0130\u00e7 pazarla kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda uluslararas\u0131 pazarda sa\u011flam bir yer edinmenin zorluklar\u0131 ve de uzun zaman almas\u0131 kimsenin g\u00f6z\u00fcn\u00fc korkutmamal\u0131d\u0131r. \u00c7\u00fcnk\u00fc bu noktada tek d\u00fc\u015f\u00fcn\u00fclmesi gereken ihracat\u0131n uzun d\u00f6nemli size kazand\u0131racaklar\u0131d\u0131r. \u00c7evrenizdeki ihracat\u0131n\u0131 oturtmu\u015f firmalara bir bak\u0131n, i\u00e7 pazardaki durgunluklardan ya da krizlerden etkileniyorlar m\u0131? Do\u011fru yapt\u0131\u011f\u0131n\u0131z takdirde ve oyunu uluslararas\u0131 kurallara g\u00f6re oynad\u0131\u011f\u0131n\u0131z s\u00fcrece ihracat uzun d\u00f6nemde yapt\u0131\u011f\u0131n\u0131z yat\u0131r\u0131m\u0131n kat kat fazlas\u0131n\u0131 alman\u0131z\u0131 sa\u011flayacakt\u0131r.<\/p>\n

    3.<\/strong>\u00a0YURTDI\u015eI ACENTALARIN, D\u0130STR\u0130B\u00dcT\u00d6RLER\u0130N VEYA TEMS\u0130LC\u0130LER\u0130N SE\u00c7\u0130M\u0130NDE D\u0130KKATL\u0130 DAVRANMAMAK<\/strong><\/p>\n

    D\u0131\u015f pazarlardaki temsilci ya da distrib\u00fct\u00f6r\u00fcn\u00fcz\u00fc se\u00e7mek hayati bir \u00f6nem ta\u015f\u0131r. \u00dclkeler aras\u0131 ileti\u015fim ve i\u015f yapman\u0131n karma\u015f\u0131kl\u0131\u011f\u0131, yurt d\u0131\u015f\u0131ndaki temsilcilerinizin yurti\u00e7indekiyle kar\u015f\u0131la\u015ft\u0131r\u0131nca daha ba\u011f\u0131ms\u0131z hareket ettiklerini g\u00f6r\u00fcrs\u00fcn\u00fcz. Yeni ihracata ba\u015flayan bir firman\u0131n ge\u00e7mi\u015fi, tescilli markalar\u0131 ve \u015f\u00f6hreti yabanc\u0131 al\u0131c\u0131 a\u00e7\u0131s\u0131ndan bilinmedik oldu\u011fu i\u00e7in, yurtd\u0131\u015f\u0131ndaki potansiyel m\u00fc\u015fteriler d\u0131\u015f Pazar temsilcinizin bilinirli\u011fine ve de etkinli\u011fine g\u00f6re \u00fcr\u00fcn almaktad\u0131rlar. Dolay\u0131s\u0131yla, yurtd\u0131\u015f\u0131nda sizin i\u00e7in \u00e7al\u0131\u015facak bir temsilci se\u00e7erken ne kadar etkin \u00e7al\u0131\u015ft\u0131\u011f\u0131na ve de d\u00fcnya \u00e7ap\u0131ndaki yayg\u0131n da\u011f\u0131t\u0131m g\u00fcc\u00fcne \u00e7ok dikkat etmelisiniz.<\/p>\n

    4. <\/strong>B\u0130R VEYA \u0130K\u0130 CO\u011eRAF\u0130 B\u00d6LGEYE ODAKLANIP BURASINI SA\u011eLAM B\u0130R B\u00dcY\u00dcME YAKALAYAB\u0130LMEK \u0130\u00c7\u0130N TEMEL OLARAK ALMAMAK VE D\u00dcNYANIN HERYER\u0130NDEN GELEN S\u0130PAR\u0130\u015eLERE BEL BA\u011eLAMAK <\/strong><\/p>\n

    E\u011fer yurtd\u0131\u015f\u0131 temsilcilerinize sizin \u00fcr\u00fcnlerinizi aktif bir \u015fekilde satmas\u0131n\u0131 bekliyorsan\u0131z, bu firmalar iyi bir \u015fekilde \u00fcr\u00fcnlerinizle ilgili e\u011fitilmeli ve desteklenmeli. Bu da bu temsilciyle s\u00fcrekli ileti\u015fim i\u00e7ersinde olman\u0131z\u0131 ve neler yapt\u0131\u011f\u0131n\u0131 s\u00fcrekli g\u00f6zlemlemenizi gerektirir. Bu t\u00fcr avantajlar\u0131 size sa\u011flayabilecek d\u00fcnya \u00e7ap\u0131nda te\u015fkilat\u0131 olan firmalarla \u00e7al\u0131\u015f\u0131rsan\u0131z t\u00fcm bu i\u015fleri \u00e7ok kolayla\u015ft\u0131rm\u0131\u015f olur ve \u00fcr\u00fcnlerinize odaklanabilirsiniz. \u0130hracata yeni ba\u015flayacaklar \u00e7abalar\u0131n\u0131 bir ya da iki b\u00f6lge yo\u011funla\u015ft\u0131rmal\u0131lard\u0131r. Ancak bu b\u00f6lgelerde ciddi ve devam eden bir ba\u015far\u0131 sa\u011fland\u0131ktan sonra yeni pazarlar aranmal\u0131d\u0131r.<\/p>\n

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    1. 5.\u00a0 <\/strong>\u0130\u00c7 PAZARIN YEN\u0130DEN CANLANMASIYLA B\u0130RL\u0130KTE \u0130HRACAT FAAL\u0130YETLER\u0130N\u0130N \u0130HMAL ED\u0130LMES\u0130 <\/strong><\/li>\n<\/ol>\n

      Bir\u00e7ok firma i\u00e7 pazarda kriz veya durgunluk oldu\u011funda yurtd\u0131\u015f\u0131 pazarlara y\u00f6nelmeye \u00e7al\u0131\u015f\u0131rken, i\u00e7 pazarda durumlar d\u00fczeldi\u011finde, yurtd\u0131\u015f\u0131 pazarlara girmek i\u00e7in y\u00fcr\u00fctt\u00fc\u011f\u00fc faaliyetleri ihmal ederek ve ikinci s\u0131raya atarak \u00e7ok b\u00fcy\u00fck bir hata yap\u0131yor. Bu durum hem ger\u00e7ekle\u015ftirilmi\u015f \u00e7abalara hem de yurtd\u0131\u015f\u0131 temsilcilerin motivasyonlar\u0131na b\u00fcy\u00fck zarar verir ve i\u00e7 pazarda yeniden bir durgun olup da d\u0131\u015far\u0131ya y\u00f6nelmeye \u00e7al\u0131\u015f\u0131rsan\u0131z i\u015fte o zaman size kimse yard\u0131m etmeyecektir. \u0130hracat ciddi bir i\u015ftir ve hatalar\u0131 \u00e7ok fazla affetmeyen bir i\u015ftir. Kazanc\u0131, getirisi \u00e7ok y\u00fcksek olabilir ancak ciddi ve profesyonel \u00e7al\u0131\u015fmayan firmalar\u0131n harc\u0131 de\u011fildir.<\/p>\n

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      1. 6.\u00a0 <\/strong>ULUSLARARASI PAZARLARDAK\u0130 TEMS\u0130LC\u0130, D\u0130STR\u0130B\u00dcT\u00d6R VE M\u00dc\u015eTER\u0130LERE \u0130\u00c7 PAZARDAK\u0130LERLE E\u015e\u0130T DAVRANMAMAK<\/strong><\/li>\n<\/ol>\n

        \u00c7o\u011fu zaman firmalar i\u00e7 pazardaki rekl\u00e2m, kampanyalar\u0131, \u00f6zel indirimler, sat\u0131\u015f art\u0131rma programlar\u0131 gibi \u00e7e\u015fitli tutundurma faaliyetleri y\u00fcr\u00fct\u00fcrler. Ancak, yurtd\u0131\u015f\u0131 faaliyetlerde ayn\u0131 t\u00fcr faaliyetleri y\u00fcr\u00fctmek istemezler. Bu durum sizin yurtd\u0131\u015f\u0131 pazarlardaki ba\u015far\u0131n\u0131z\u0131 baltalar ve de ihracat yapabilmek i\u00e7in yapt\u0131\u011f\u0131n\u0131z onca eme\u011fin bo\u015fa gitmesine neden olur. Yeni pazarlara girerken y\u00fcksek kar marjlar\u0131ndan \u00e7ok \u00fcr\u00fcn\u00fcn tutundurulmas\u0131 hedeflenmelidir ve d\u0131\u015f pazarlarda rekabetin i\u00e7 pazardakinin onlarca kat\u0131 daha b\u00fcy\u00fck oldu\u011fu unutulmamal\u0131d\u0131r.<\/p>\n

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        1. 7.\u00a0\u00a0<\/strong>B\u0130R PAZARLAMA TEKN\u0130\u011e\u0130 VE BELL\u0130 B\u0130R \u00dcR\u00dcN\u00dcN B\u00dcT\u00dcN\u00a0<\/strong>\u00dcLKELERDE OTOMAT\u0130K OLARAK BA\u015eARILI OLACA\u011eI VARSAYIMI<\/strong><\/li>\n<\/ol>\n

          B\u00fct\u00fcn pazarlar k\u00fclt\u00fcr ve gelenek gibi verilebilecek pek \u00e7ok nedenden dolay\u0131 farkl\u0131l\u0131k g\u00f6sterirler. E\u011fer T\u00fcrkiye\u2019de bir \u00fcr\u00fcn \u00e7ok iyi sat\u0131yorsa ayn\u0131 \u00fcr\u00fcn\u00fcn ayn\u0131 y\u00f6ntemler uygulanarak b\u00fct\u00fcn d\u0131\u015f pazarlarda da ba\u015far\u0131l\u0131 olaca\u011f\u0131 kesinlikle d\u00fc\u015f\u00fcn\u00fclmemelidir. Belli bir pazarda ba\u015far\u0131ya ula\u015fabilmek i\u00e7in mevcut yap\u0131lanlar\u0131n tam tersi olabilecek bir radikallikte y\u00f6ntemlerin uygulanmas\u0131 gerekebilir. \u0130hracat\u00e7\u0131 yeterli bir seviyede Pazar ara\u015ft\u0131rmas\u0131 yaparak hangi nitelikte \u00fcr\u00fcn\u00fcn hangi yollarla pazarlan\u0131rsa ba\u015far\u0131l\u0131 olaca\u011f\u0131n\u0131 ara\u015ft\u0131rmal\u0131 ve en iyi stratejileri belirleyerek do\u011fru y\u00f6ntemler kullanmal\u0131d\u0131r. Bu noktada da d\u0131\u015far\u0131dan bu i\u015fi profesyonelce yapan firmalardan destek almak i\u015fi b\u00fcy\u00fck \u00f6l\u00e7\u00fcde kolayla\u015ft\u0131racakt\u0131r. Kaz gelecek yerden tavuk esirgenmemelidir.<\/p>\n

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          1. 8.\u00a0\u00a0<\/strong>BA\u015eKA \u00dcLKELERDEK\u0130 D\u00dcZENLEMELERE UYGUN OLACAK VE K\u00dcLT\u00dcREL TERC\u0130HLERE CEVAP VERECEK \u015eEK\u0130LDE \u00dcR\u00dcN\u00dc DE\u011e\u0130\u015eT\u0130RMEYE KAR\u015eI \u0130STEKS\u0130Z OLMAK<\/strong><\/li>\n<\/ol>\n

            Yurtd\u0131\u015f\u0131nda da i\u00e7 pazarda oldu\u011fu gibi m\u00fc\u015fteri krald\u0131r; ancak yurtd\u0131\u015f\u0131ndaki daha bir krald\u0131r. Bunun temel nedeni de alternatiflerin \u00e7ok fazla olmas\u0131d\u0131r. Yani siz olmazsan\u0131z kendi ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131layabilece\u011fi bir rakibinizi mutlaka bulacakt\u0131r. Dolay\u0131s\u0131yla bu ger\u00e7ek hi\u00e7bir zaman unutulmamal\u0131d\u0131r.<\/p>\n

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            1. 9.\u00a0\u00a0<\/strong>H\u0130ZMET, SATI\u015e VE GARANT\u0130 MESAJLARINIZI YABANCI\u00a0<\/strong>D\u0130LLERDE BASTIRIP \u00dcR\u00dcNE EKLEMEMEK.<\/strong><\/li>\n<\/ol>\n

              Yurtd\u0131\u015f\u0131ndaki distrib\u00fct\u00f6r ya da temsilcinizin \u00fcst y\u00f6netimi sizinle \u0130ngilizce konu\u015fuyor olabilir ancak her sat\u0131\u015f personeli \u0130ngilizce bilecek diye bir \u015fey yoktur. \u00dcr\u00fcnlerinizin sat\u0131labilmesi i\u00e7in etkili bir \u015fekilde sunumunun yap\u0131lmas\u0131 gerekir ki bu da ancak yurtd\u0131\u015f\u0131ndaki sat\u0131\u015f ekibinizin \u00fcr\u00fcn\u00fc, hizmeti ve garanti \u015fartlar\u0131n\u0131 \u00e7ok iyi anlam\u0131\u015f olmalar\u0131yla olur. \u00dcr\u00fcn\u00fcn\u00fczle ilgili potansiyel m\u00fc\u015fterinize verilebilecek yanl\u0131\u015f ve eksik mesajlar para kaybetmenize neden olacakt\u0131r.<\/p>\n

              10.<\/strong>\u00a0\u00a0\u00a0\u00a0B\u0130R \u0130HRACAT Y\u00d6NET\u0130M \u015e\u0130RKET\u0130YLE \u00c7ALI\u015eMAMAK<\/strong><\/p>\n

              E\u011fer bir firma kendi ihracat departman\u0131n\u0131 kurma maliyetini kar\u015f\u0131layam\u0131yorsa ya da denemi\u015f fakat ba\u015faramam\u0131\u015fsa, anahtar teslimi ihracat alan\u0131nda uzman profesyonel olarak \u00e7al\u0131\u015fan \u0130hracat Y\u00f6netim \u015eirketleriyle i\u015fbirli\u011fi yoluna gitmelidir. \u00c7o\u011fu durumda bu \u015fekilde bir \u00e7al\u0131\u015fmay\u0131 se\u00e7mek, hem maliyeti d\u00fc\u015f\u00fck oldu\u011fundan hem de riskleri en aza indirdi\u011finden bir firman\u0131n kendi ihracat departman\u0131 kurmas\u0131ndan daha ak\u0131ll\u0131cad\u0131r. Bir \u0130hracat Y\u00f6netim \u015eirketinin etkin bir \u015fekilde destek olaca\u011f\u0131 konular \u015funlard\u0131r:<\/p>\n

              Pazar ara\u015ft\u0131rmas\u0131, pazarlama ve tutundurma \u00e7al\u0131\u015fmalar\u0131, sat\u0131\u015f ve da\u011f\u0131t\u0131m. \u00d6zellikle de yurtd\u0131\u015f\u0131 te\u015fkilat\u0131 geni\u015f uluslararas\u0131 bir ihracat y\u00f6netim \u015firketiyle \u00e7al\u0131\u015f\u0131rsan\u0131z firman\u0131z\u0131 on binlerce dolar harcamaktan kurtaracak ve de size \u00e7ok ciddi bir zaman kazand\u0131racakt\u0131r.<\/p>\n

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              1. 11.\u00a0<\/strong>\u00a0\u00dcR\u00dcN \u0130\u00c7\u0130N HERAN H\u0130ZMETE HAZIR B\u0130R TEKN\u0130K SERV\u0130S\u00a0SA\u011eLAYAMAMAK<\/strong><\/li>\n<\/ol>\n

                Distrib\u00fct\u00f6r ve potansiyel m\u00fc\u015fteriler tamir edilemeyen veya bak\u0131m\u0131 yap\u0131lamayan \u00fcr\u00fcnleri tercih etmeyeceklerdir. \u0130hracat\u00e7\u0131, \u00fcr\u00fcn\u00fcn bak\u0131m\u0131 ve teknik servisi hakk\u0131nda yeterli bilgiyi sa\u011flamal\u0131d\u0131r.<\/p>\n

                12.\u00a0\u00a0ARACI, TEMS\u0130LC\u0130 YA DA D\u0130STR\u0130B\u00dcT\u00d6RLERLE \u00c7ALI\u015eIRKEN \u00d6NCE SAT SONRA KAZAN MANTI\u011eI<\/strong><\/p>\n

                Baz\u0131 \u00fcreticiler mallar\u0131n\u0131n sat\u0131lmas\u0131n\u0131 sa\u011flay\u0131p onlara para kazand\u0131racak arac\u0131larla \u00e7al\u0131\u015fmaya \u00e7al\u0131\u015f\u0131rken \u00f6nce sat sonra \u00fczerinden pay al mant\u0131\u011f\u0131 i\u00e7erisindedirler. Ancak uluslararas\u0131 pazarlama ve sat\u0131\u015f i\u00e7 pazardaki gibi nispeten kolay ve tekd\u00fcze de\u011fildir. Pazarlama ve sat\u0131\u015f faaliyetleri i\u00e7in mutlaka yap\u0131lmas\u0131 gereken \u00f6n harcamalar\u0131 ihracat\u00e7\u0131 kar\u015f\u0131lamal\u0131d\u0131r ve b\u00f6ylece de uluslararas\u0131 temsilcili\u011fini yapacak firmay\u0131 motive ve te\u015fvik etmelidir. Aksi takdirde firman\u0131n mallar\u0131\u00a0 temsilcisi i\u00e7in ikincil \u00f6nemde olacakt\u0131r ve temsilci yeterince etkin faaliyet g\u00f6steremeyecektir. \u00d6zellikle \u0130hracat Y\u00f6netim \u015eirketleri bir ihracat\u00e7\u0131n\u0131n d\u0131\u015f pazarlardaki g\u00f6z\u00fc, kula\u011f\u0131, eli ve aya\u011f\u0131d\u0131r. Bu destek \u015firketleri d\u0131\u015f pazarlarda tutunabilmenin \u00f6ncelikli ko\u015fuludur. Bunun temel nedeni ise sizin firman\u0131z\u0131n i\u015fi \u00fcretmektir ve ayn\u0131 zamanda i\u015fin pazarlamas\u0131n\u0131 da ben yapay\u0131m derseniz, i\u015f y\u00fck\u00fcnden dolay\u0131 etkili sonu\u00e7lar alamazs\u0131n\u0131z. \u0130\u015fi sadece yurtd\u0131\u015f\u0131nda Pazar bulup \u00fcr\u00fcn satmak olan firmalarla \u00e7al\u0131\u015fmak size b\u00fcy\u00fck bir zaman kazand\u0131racak ve pahal\u0131 yanl\u0131\u015flar yapman\u0131z\u0131 \u00f6nleyecektir. Hele bir de bu firman\u0131n Yurtd\u0131\u015f\u0131nda yayg\u0131n bir pazarlama ve sat\u0131\u015f a\u011f\u0131 varsa \u00fcr\u00fcnlerinizi \u00e7ok h\u0131zl\u0131 bir \u015fekilde t\u00fcm d\u00fcnyaya a\u00e7abilir. Ancak bu t\u00fcr firmalarla \u00e7al\u0131\u015fmak i\u00e7in g\u00f6r\u00fc\u015f\u00fcrken talep ettikleri, \u00f6n \u00e7al\u0131\u015fmalar i\u00e7in harcanacak hizmet bedellerinden ka\u00e7mamak bir firman\u0131n\u00a0 k\u0131sa ve uzun d\u00f6nemli avantaj\u0131na olacakt\u0131r. \u00c7\u00fcnk\u00fc bu t\u00fcr firmalar, size kazand\u0131racaklar\u0131 yan\u0131nda \u00e7ok k\u00fc\u00e7\u00fck kalan hizmet bedellerini \u00f6demezseniz ya sizle \u00e7al\u0131\u015fmazlar ya da tamam deyip \u00fcr\u00fcnlerinizi ikinci plana atarlar. H\u0131zl\u0131 sonu\u00e7lar almak istiyorsan\u0131z kaz gelecek yerden tavuk esirgememelisiniz.<\/p>\n

                13. \u00a0BEN\u0130M MALIM \u00c7OK \u0130Y\u0130\u00a0 \u0130\u015e\u0130NE GEL\u0130YORSA AL MANTI\u011eI<\/strong><\/p>\n

                Yurtd\u0131\u015f\u0131 pazarlarda rekabet \u00e7ok y\u00fcksektir. B\u00fcy\u00fck ithalat\u00e7\u0131lar bir mal\u0131n nerelerde ve ka\u00e7 liraya sat\u0131ld\u0131\u011f\u0131n\u0131 \u00e7ok iyi ara\u015ft\u0131r\u0131r ve bilirler. Teklif verirken, g\u00f6r\u00fc\u015fme yaparken d\u00fcnyadaki \u015fartlar\u0131 \u00e7ok iyi de\u011ferlendirmek gerekiyor, i\u00e7 pazarda ge\u00e7mi\u015fte kazand\u0131ran \u201calmak isteyen nas\u0131lsa gelir, nasip k\u0131smet\u201d gibi bir mant\u0131k \u00e7ok b\u00fcy\u00fck bir hataya d\u00fc\u015f\u00fcr\u00fcr, en \u00f6nemlisi de size para kaybettirir. Profesyonel d\u00fc\u015f\u00fcnmek ve oyunu kurallar\u0131na g\u00f6re oynamak, ihracat\u0131n en \u00f6nemli birinci kural\u0131d\u0131r.<\/p>\n

                14. \u00d6NCE PE\u015e\u0130NATI VER SONRA MALIN \u00dcRET\u0130M\u0130NE GE\u00c7EY\u0130M MANTI\u011eI<\/strong><\/p>\n

                \u0130hracat i\u015fine giriyorsan\u0131z belli risklere katlanmak zorundas\u0131n\u0131z. Her \u00f6ng\u00fcn\u00fcn\u00fcze \u00e7\u0131kan potansiyel m\u00fc\u015fteriye \u00f6nce param\u0131 ver sonra mal\u0131 \u00fcretip vereyim derseniz hi\u00e7 mal satamazs\u0131n\u0131z. Tabii ki, belli bir g\u00fcven ortam\u0131n\u0131n olu\u015fmas\u0131 i\u00e7in sizin a\u00e7\u0131\u015f\u0131n\u0131zdan zaman ge\u00e7mesi gerekir ve her isteyen i\u00e7in de mal \u00fcretilmez ya da o risk al\u0131nmaz. \u0130hracat operasyonlar\u0131 bir s\u00fcr\u00fc k\u00f6t\u00fc hik\u00e2yeyle doludur. Ancak, risklerin en aza indirilmesi i\u00e7in pek \u00e7ok y\u00f6ntem bulunmaktad\u0131r. Bu y\u00f6ntemleri \u00f6\u011frenin ve riskleri bu \u015fekilde en aza indirin. \u00c7al\u0131\u015faca\u011f\u0131n\u0131z ihracat y\u00f6netim \u015firketi bu t\u00fcr bilgileri bilip bilmedi\u011fini kontrol edin sizi hep g\u00fcvence alt\u0131nda tutmas\u0131n\u0131 sa\u011flay\u0131n. Bir talebin ya da sipari\u015fin ne kadar ciddi oldu\u011funu \u00f6\u011frenmekte, uluslararas\u0131 bir te\u015fkilata dolay\u0131s\u0131yla da Pazar istihbarat sistemine sahip bir ihracat y\u00f6netim \u015firketi size b\u00fcy\u00fck zaman kazand\u0131racak ayn\u0131 zamanda da para kaybetmenizi \u00f6nleyecektir.<\/p>\n

                15. BEN B\u00dcY\u00dcK F\u0130RMAYIM MANTI\u011eI\u00a0 <\/strong><\/p>\n

                \u0130\u00e7 pazarda b\u00fcy\u00fck firma olabilir ve onun kurallar\u0131na g\u00f6re hareket ediyor olabilirsiniz. Ancak d\u0131\u015f pazarlar\u0131n \u00e7ok b\u00fcy\u00fck bir alan oldu\u011funu ve i\u00e7 pazardakinden onlarca kat fazla de\u011fi\u015fken ve zorluk oldu\u011funu unutmay\u0131n ve her zaman arkan\u0131z\u0131, zaman\u0131n\u0131z\u0131 ve paran\u0131z\u0131 kollay\u0131n<\/p>\n

                 <\/p>\n","protected":false},"excerpt":{"rendered":"

                \u00a0\u00a01.\u00a0 \u0130HRACATA BA\u015eLAMADAN \u00d6NCE N\u0130TEL\u0130KL\u0130 B\u0130R \u0130HRACAT DANI\u015eMANLI\u011eI ALMAMAK, ANA \u0130HRACAT STRATEJ\u0130S\u0130N\u0130 VE\u00a0 PAZARLAMA PLANINI GEL\u0130\u015eT\u0130RMEMEK. Ba\u015far\u0131l\u0131 olmak i\u00e7in \u00f6ncelikle, girece\u011finiz Pazardaki ama\u00e7lar, hedefler ve kar\u015f\u0131la\u015f\u0131lacak zorluklar\u0131n net bir \u015fekilde belirlenmi\u015f olmas\u0131 gerekir. Firmalar\u0131n \u00e7o\u011funda ihracat deneyimi olan personel bulunmad\u0131\u011f\u0131 i\u00e7in bu konuda d\u0131\u015f destek al\u0131nmas\u0131 en do\u011frusudur. Bu d\u0131\u015f deste\u011fi alabilece\u011finiz kamu kurumlar\u0131 ve […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[9],"tags":[],"_links":{"self":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts\/154"}],"collection":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=154"}],"version-history":[{"count":1,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts\/154\/revisions"}],"predecessor-version":[{"id":155,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts\/154\/revisions\/155"}],"wp:attachment":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}