\u0130lan vermek, aktif pazarlama ve site tan\u0131t\u0131m\u0131 gibi \u00e7al\u0131\u015fmalar ikinci derece ya da \u00f6nemsiz \u00e7al\u0131\u015fmalar de\u011fillerdir. Aksine en az b\u00fct\u00e7e ile ma\u011fazan\u0131za en \u00e7ok m\u00fc\u015fteriyi ya da ilgiyi \u00e7ekme ara\u00e7lar\u0131d\u0131r.<\/p>\n
Bir\u00e7ok firman\u0131n ‘do\u011fru’ yapmamaktan ya da ‘iyi’ planlamamaktan kaynaklanan ba\u015far\u0131s\u0131z kampanyalar\u0131na \u015fahit olabilirsiniz. Halende milyarlarca liran\u0131n harcand\u0131\u011f\u0131 fakat sonucu hi\u00e7 de\u00a0i\u00e7 ac\u0131s\u0131 olmayan bir\u00e7ok kampanya yap\u0131lmaktad\u0131r.<\/p>\n
E\u011fer harcamalar\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcrmek ve pahal\u0131 olmayan tan\u0131t\u0131m y\u00f6ntemlerine ba\u015fvurmak isterseniz size birka\u00e7 \u00f6nerimiz olacak;<\/p>\n
\u2014 E\u011fer varsa her t\u00fcrl\u00fc bedava rekl\u00e2m olana\u011f\u0131n\u0131 de\u011ferlendirin. Zaman zaman gazetelerin verdi\u011fi bedava ilan alanlar\u0131, varsa fiziksel d\u00fckkan\u0131n\u0131z\u0131n g\u00f6r\u00fclen yerleri, araban\u0131z, otopark, firma i\u00e7i kullan\u0131lan malzemeler, firman\u0131za ait kartvizit, antetli ka\u011f\u0131t vb.<\/p>\n
\u2014 Sekt\u00f6rsel dergiler daha ucuz rekl\u00e2m alanlar\u0131 i\u00e7erirler. Buralardaki listelere girmek e\u011fer bu dergi hedef kitlenize ula\u015f\u0131yorsa \u00e7ok daha efektif sonu\u00e7lar verecektir.<\/p>\n
\u2014 Sitenize ili\u015fkin bro\u015f\u00fcrlerden bir k\u0131sm\u0131n\u0131 s\u00fcrekli yan\u0131n\u0131zda ta\u015f\u0131y\u0131n. Ziyaret etti\u011finiz yerlere mutlaka b\u0131rak\u0131n. Ziyaret etti\u011finiz yerlerde mesaj ya da duyuru panolar\u0131 var ise oraya mutlaka ili\u015ftirin.<\/p>\n
\u2014 Siteniz ile ilgili geli\u015fmelerden bas\u0131n\u0131 haberdar edin. Bas\u0131n genel kabul g\u00f6recek ge\u00e7erlilikte sizden gelen bilgileri haber yapabilecektir.<\/p>\n
\u2014 Hedef kitlenize y\u00f6nelik fuar ve seminerlere kat\u0131larak toplu eri\u015fim imk\u00e2n\u0131n\u0131 yakalamaya \u00e7al\u0131\u015f\u0131n. Bu tip kat\u0131l\u0131mlar\u0131n\u0131zda olabildi\u011fince \u00e7ok ki\u015fiye bro\u015f\u00fcrlerinizi iletmeye \u00e7al\u0131\u015fmal\u0131, g\u00f6r\u00fc\u015ft\u00fc\u011f\u00fcn\u00fcz ki\u015filerin kartvizitlerini almal\u0131s\u0131n\u0131z.<\/p>\n
\u2014 B\u00f6lgenizdeki ticaret odas\u0131 y\u00e2da \u00fcye oldu\u011funuz oda ile irtibata ge\u00e7in. Onlar\u0131n duyuru kanallar\u0131ndan faydalanman\u0131n yollar\u0131n\u0131 \u00f6\u011frenin. Konunuz ile ilgili varsa dernek, birlik vb. faaliyetlere kat\u0131l\u0131n ve kat\u0131l\u0131m\u0131n\u0131z\u0131n s\u00fcreklili\u011fini korumaya \u00e7al\u0131\u015f\u0131n.<\/p>\n
\u2014 Her t\u00fcrl\u00fc yaz\u0131\u015fman\u0131zda y\u00e2da her t\u00fcrl\u00fc firma standart dok\u00fcmantasyonunda firma ad\u0131n\u0131z\u0131n, telefon numaran\u0131z\u0131n ve web adresinizin olmas\u0131na \u00f6zen g\u00f6sterin.<\/p>\n
\u2014 Araban\u0131za zarar vermeyecek \u015fekilde sitenizin adresini araban\u0131z\u0131n g\u00f6r\u00fcnebilir bir yerine koyabilirsiniz. E\u011fer okul kitab\u0131 sat\u0131yorsan\u0131z \u00f6\u011frencilerin rekl\u00e2m\u0131n\u0131z\u0131 g\u00f6rebilecekleri yerlere park etmeyi deneyebilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u0130lan vermek, aktif pazarlama ve site tan\u0131t\u0131m\u0131 gibi \u00e7al\u0131\u015fmalar ikinci derece ya da \u00f6nemsiz \u00e7al\u0131\u015fmalar de\u011fillerdir. Aksine en az b\u00fct\u00e7e ile ma\u011fazan\u0131za en \u00e7ok m\u00fc\u015fteriyi ya da ilgiyi \u00e7ekme ara\u00e7lar\u0131d\u0131r. Bir\u00e7ok firman\u0131n ‘do\u011fru’ yapmamaktan ya da ‘iyi’ planlamamaktan kaynaklanan ba\u015far\u0131s\u0131z kampanyalar\u0131na \u015fahit olabilirsiniz. Halende milyarlarca liran\u0131n harcand\u0131\u011f\u0131 fakat sonucu hi\u00e7 de\u00a0i\u00e7 ac\u0131s\u0131 olmayan bir\u00e7ok kampanya […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts\/142"}],"collection":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=142"}],"version-history":[{"count":4,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts\/142\/revisions"}],"predecessor-version":[{"id":229,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts\/142\/revisions\/229"}],"wp:attachment":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}