{"id":1056,"date":"2020-05-08T15:04:00","date_gmt":"2020-05-08T12:04:00","guid":{"rendered":"http:\/\/aslantozcan.com\/?p=1056"},"modified":"2020-05-17T16:58:05","modified_gmt":"2020-05-17T13:58:05","slug":"satista-sinerjik-paradigma","status":"publish","type":"post","link":"https:\/\/aslantozcan.com\/?p=1056","title":{"rendered":"Sat\u0131\u015fta sinerjik paradigma"},"content":{"rendered":"\n

Sat\u0131c\u0131 ve al\u0131c\u0131lar aras\u0131ndaki ili\u015fki rekabete dayan\u0131r. Sat\u0131\u015f Geleneksel Paradigma’da, “Al\u0131c\u0131ya bir \u015feyi yapt\u0131rmal\u0131s\u0131n\u0131z yoksa kendi kendine yapmaz” diye yorumlan\u0131r. Bu b\u00f6l\u00fcmde sat\u0131\u015f elemanlar\u0131n\u0131n sat\u0131c\u0131-al\u0131c\u0131 ili\u015fkisine yakla\u015f\u0131mlar\u0131n\u0131 de\u011fi\u015ftirecek yeni ve \u00f6nemli bir y\u00f6ntem anlat\u0131l\u0131yor.
Sinerjik y\u00f6ntem, tek g\u00f6r\u00fc\u015fme sonras\u0131 sat\u0131\u015f, bir ka\u00e7 kez g\u00f6r\u00fc\u015fme sonras\u0131 sat\u0131\u015f gibi her t\u00fcr sat\u0131c\u0131-al\u0131c\u0131 ili\u015fkilerinde kullan\u0131labilir. \u00d6zellikle al\u0131c\u0131yla s\u00fcrekli ili\u015fkide bulunulan durumlarda kullan\u0131lmas\u0131 uygundur. Bunlar\u0131 ayr\u0131nt\u0131lar\u0131yla inceleyelim.<\/p>\n\n\n\n\n\n\n\n


En basit sat\u0131\u015f bir kerede yap\u0131lan sat\u0131\u015ft\u0131r. Sat\u0131n almaya k\u0131sa s\u00fcrede karar verilir. Perakende sat\u0131\u015flar,’ telefon sipari\u015fiyle yap\u0131lan sat\u0131\u015flar ve hizmetler, b\u00fcro e\u015fyalar\u0131 sat\u0131\u015f\u0131, baz\u0131 sigorta poli\u00e7elerinin sat\u0131\u015f\u0131 bu kapsamdad\u0131r. Bu t\u00fcr sat\u0131\u015fta \u00e7al\u0131\u015fan sat\u0131\u015f elemanlar\u0131 \u00e7o\u011funlukla standart \u00fcr\u00fcn satarlar.
Bu end\u00fcstrilerin \u00e7o\u011funda k\u0131sa bir ili\u015fkinin bile \u00e7ok \u00f6nemi vard\u0131r. Al\u0131c\u0131, sat\u0131\u015f eleman\u0131n\u0131n gereksinimlerini dinlemesini, uygun se\u00e7enekler sunmas\u0131n\u0131, kendi karar\u0131n\u0131 dayatmadan karar almas\u0131nda yard\u0131mc\u0131 olmas\u0131n\u0131 ister. Ba\u015fka bir anlat\u0131mla, al\u0131c\u0131 g\u00fcvendi\u011fi yerden al\u0131\u015fveri\u015f yapmak ister. \u0130li\u015fkinin niteli\u011fi karar verme a\u015famas\u0131nda etkili bir rol oynamakla birlikte m\u00fc\u015fteri mutlulu\u011fu i\u00e7in \u00f6nemli bir fakt\u00f6rd\u00fcr. M\u00fc\u015fteri mutlulu\u011funu \u00f6ne \u00e7\u0131karan bu t\u00fcr ili\u015fki, kurumun ve sat\u0131c\u0131n\u0131n iyi isim yapmas\u0131n\u0131 ve m\u00fc\u015fterilerin s\u00fcrekli kendileriyle i\u015f g\u00f6rmesini sa\u011flar.
Sat\u0131\u015f mesle\u011finde \u00f6nemli bir yer tutan “bir defal\u0131k sat\u0131\u015f” d\u00fc\u015f\u00fcncesi art\u0131k de\u011fi\u015fti. Bu sat\u0131\u015f t\u00fcr\u00fcn\u00fcn somut bir \u00f6rne\u011fi olarak g\u00f6r\u00fclen otomotiv alan\u0131nda sat\u0131\u015f yapan elemanlar\u0131n \u00e7o\u011fu, bug\u00fcn art\u0131k m\u00fc\u015fterileriyle s\u0131k\u0131 ili\u015fkiler kurman\u0131n de\u011ferini biliyor. Ba\u015far\u0131l\u0131 sigortac\u0131lar i\u015flerini, iyi ili\u015fkiler kurduklar\u0131 m\u00fc\u015fterilerinin poli\u00e7elerini yenileyerek geli\u015ftirebilirler.
B\u00f6yle bir sat\u0131\u015f i\u00e7in sat\u0131c\u0131 ve al\u0131c\u0131n\u0131n etkile\u015fim i\u00e7inde olmas\u0131 gerekir. Fiyat ve teknoloji y\u00fckseldik\u00e7e bu etkile\u015fim artar. Sat\u0131\u015f elemanlar\u0131 bug\u00fcn olmasa da bir g\u00fcn sat\u0131\u015f yapabileceklerini d\u00fc\u015f\u00fcnd\u00fckleri al\u0131c\u0131 adaylar\u0131yla ileti\u015fimlerini geli\u015ftirirler. Bu alanda sat\u0131\u015f\u0131 uzun s\u00fcreli ili\u015fkinin kurulmas\u0131na ve s\u00fcrd\u00fcr\u00fclmesine dayan\u0131r.
Yine ayn\u0131 alanda \u00fcr\u00fcnler ve hizmetler m\u00fc\u015fterinin gereksinimlerine g\u00f6re geli\u015ftirilmekte ve taraflar aras\u0131nda \u00f6nemli \u00f6l\u00e7\u00fcde bilgi ak\u0131\u015f\u0131 gerektiren yak\u0131n bir ili\u015fki kurulmaktad\u0131r. Sat\u0131\u015f, yaln\u0131zca sat\u0131\u015f eleman\u0131n\u0131 de\u011fil kurum i\u00e7inde \u00e7e\u015fitli y\u00f6netim katmanlar\u0131n\u0131 ve ki\u015fileri de i\u015flemin i\u00e7ine katar. Sat\u0131\u015f i\u015finde, t\u0131pk\u0131 evlilikte oldu\u011fu gibi, m\u00fc\u015fteriyle aran\u0131zdaki duvarlar\u0131n y\u0131k\u0131ld\u0131\u011f\u0131 ve “ili\u015fki y\u00f6netimi” becerilerinin kullan\u0131ld\u0131\u011f\u0131 uzun s\u00fcreli ili\u015fkiler de vard\u0131r. \u0130ki taraf da kar\u015f\u0131s\u0131ndaki ki\u015finin i\u015finin girdi \u00e7\u0131kt\u0131s\u0131n\u0131 iyi bilir. Art\u0131k bu t\u00fcr sat\u0131\u015fa do\u011fru bir gidi\u015f var. \u00d6zellikle kalite hareketinde, Toplam Kalite Y\u00f6netimini (TKY) \u00f6nerenler “tek kaynaktan al\u0131\u015fveri\u015f yapma”n\u0131n \u00f6nemine inanmaktalar.
Kesintisiz ili\u015fkiler, s\u00fcpermarketlerin raflar\u0131n\u0131 s\u00fcrekli denetleyerek eksik mallar\u0131 tamamlayan \u015firketin gezici sat\u0131c\u0131lar\u0131n\u0131n kurduklar\u0131 ili\u015fki kadar yal\u0131n kurulabilir. Bu sat\u0131c\u0131lar\u0131n kurduklar\u0131 bu t\u00fcr ili\u015fki hem toptanc\u0131 hem de perakendeci \u015firketlerin yarar\u0131nad\u0131r. Burada otomotiv imalat\u00e7\u0131s\u0131 ve bayileri aras\u0131ndaki ili\u015fki ve h\u0131zla b\u00fcy\u00fcmekte olan yeni “pazarlama a\u011f\u0131” \u00f6rnek verilebilir. Bu \u00f6rneklerin her birinde taraflar\u0131n ba\u015far\u0131s\u0131 aralar\u0131ndaki etkili ili\u015fkiye ba\u011fl\u0131d\u0131r.
Son zamanlarda sat\u0131c\u0131 ve al\u0131c\u0131lar aras\u0131ndaki bu s\u00fcrekli ili\u015fkiyi tan\u0131mlamak i\u00e7in “ortakl\u0131k” terimini kullanmak moda oldu. Pek \u00e7ok kurumun sat\u0131\u015f toplant\u0131lar\u0131nda bu s\u00f6zc\u00fc\u011f\u00fcn, ger\u00e7ek anlam\u0131 bilinmeden ortaya at\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fck. Sat\u0131\u015f elemanlar\u0131na da m\u00fc\u015fterileriyle bu t\u00fcr ili\u015fki kurmalar\u0131n\u0131n yollar\u0131 \u00f6\u011fretilmemi\u015fti. \u0130malat\u00e7\u0131 \u015firket, da\u011f\u0131t\u0131mc\u0131lar\u0131n\u0131n kat\u0131l\u0131m\u0131 olmadan tek yanl\u0131 pazarlama kararlar\u0131 almay\u0131 s\u00fcrd\u00fcrebilir ve sonra da buna ortakl\u0131k diyebilir mi?
American Heritage s\u00f6zl\u00fc\u011f\u00fcne g\u00f6re ortakl\u0131k “birisiyle e\u015fit stat\u00fcde ve belirli alanlarda ba\u011f\u0131ms\u0131z bir ili\u015fkide, ama birbirine kar\u015f\u0131 a\u00e7\u0131k\u00e7a belirtilmemi\u015f y\u00fck\u00fcml\u00fcl\u00fckleri olma hali”dir. \u0130malat\u00e7\u0131 firma, da\u011f\u0131t\u0131mc\u0131lar\u0131n\u0131n kendi \u00fcr\u00fcnlerini se\u00e7tikleri i\u00e7in ne kadar \u015fansl\u0131 olduklar\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fc s\u00fcrece bu ortakl\u0131k i\u015flemez.
Ya birbirlerine kar\u015f\u0131 y\u00fck\u00fcml\u00fcl\u00fckleri? Ana \u015firket da\u011f\u0131t\u0131mc\u0131lar\u0131na s\u00fcrekli “bekleyen sipari\u015flerinize kar\u015f\u0131l\u0131k” etiketiyle geli\u015fi g\u00fczel zamanlarda mal g\u00f6nderebilece\u011fini d\u00fc\u015f\u00fcnd\u00fck\u00e7e bunun da tutulacak yan\u0131 olmaz. Yine de da\u011f\u0131t\u0131mc\u0131larla yap\u0131lan toplant\u0131larda ortakl\u0131ktan s\u00f6z edilerek \u00e7ok zaman yitirilir. Asl\u0131nda Sinerjik Paradigma’n\u0131n temeli ortakl\u0131kt\u0131r. Sat\u0131c\u0131yla al\u0131c\u0131 aras\u0131ndaki ili\u015fki bu paradigma i\u00e7inde serpilir. Ortakl\u0131k, yapt\u0131\u011f\u0131n\u0131z de\u011fil oldu\u011funuz bir \u015feydir. Ortakl\u0131\u011f\u0131n hem sat\u0131\u015f elemanlar\u0131 hem de \u015firketlerle ilgili d\u00f6rt temel \u00f6zelli\u011fini g\u00f6zden ge\u00e7irelim.
Ortakl\u0131\u011f\u0131n do\u011fas\u0131n\u0131n birinci \u00f6zelli\u011fi, birbirine ba\u011f\u0131ml\u0131 olmakt\u0131r. Ortakl\u0131kta kendi kendinize olamazs\u0131n\u0131z. Taraflar ba\u015far\u0131ya ula\u015fabilmek i\u00e7in birbirlerine ba\u011fl\u0131d\u0131r. Ba\u015fka biriyle ili\u015fkisini ortakl\u0131k s\u00f6zc\u00fc\u011f\u00fcyle tan\u0131mlayan ki\u015finin, s\u00f6zc\u00fc\u011f\u00fcn bu anlam\u0131n\u0131 bilmesi gerekir.
\u0130kincisi, orta\u011f\u0131n\u0131z\u0131n gereksinimlerinin de kar\u015f\u0131land\u0131\u011f\u0131 kazan-kazan yakla\u015f\u0131m\u0131na \u00f6zen g\u00f6stermektir. Kar\u015f\u0131n\u0131zdaki ki\u015finin ya\u015fam\u0131nda fakl\u0131l\u0131k yaparsan\u0131z, ona katk\u0131da bulunursan\u0131z, onun i\u00e7in bir \u015feyler yapmaktan zevk al\u0131rsan\u0131z ortakl\u0131k geli\u015fir. Burada teknikler de\u011fil, davran\u0131\u015f bi\u00e7iminiz \u00f6nemlidir. Bireylerin tek ba\u015flar\u0131na elde edecekleri sonu\u00e7tan daha b\u00fcy\u00fck bir sonuca ula\u015fmay\u0131 g\u00f6rev edinmek ortakl\u0131\u011f\u0131n \u00fc\u00e7\u00fcnc\u00fc \u00f6zelli\u011fidir. Sat\u0131c\u0131yla al\u0131c\u0131 aras\u0131ndaki etkile\u015fimin temelinde, onlar\u0131 birlikte \u00e7al\u0131\u015fmaya iten bir s\u00f6z veri\u015f vard\u0131r. Bir \u00f6rnek verirsek: Bir m\u00fc\u015fteriyle ortakl\u0131\u011fa girilmi\u015fse, ortakl\u0131ktaki s\u00f6ze d\u00f6k\u00fclmemi\u015f anla\u015fmada sat\u0131c\u0131-al\u0131c\u0131 etkile\u015fimi vard\u0131r. Barbara bir bas\u0131m evinin \u00fcst d\u00fczey sat\u0131\u015f y\u00f6neticisidir. Barbara\u2019n\u0131n g\u00f6revi m\u00fc\u015fterileriyle birlikte bir araya getirdikleri de\u011ferlerin niteli\u011fini iyile\u015ftirmek konusunda anla\u015fmak olabilir. Belirli projelerin \u00fczerinde birlikte \u00e7al\u0131\u015f\u0131nca alacaklar\u0131 sonu\u00e7, tek tek haz\u0131rlad\u0131klar\u0131 projelerin sonucundan daha nitelikli olacakt\u0131r.
D\u00f6rd\u00fcnc\u00fc \u00f6zellik ise ortakl\u0131\u011f\u0131n gelece\u011finin olmas\u0131d\u0131r. Ortakl\u0131k, tek bir sat\u0131\u015ftan daha b\u00fcy\u00fck olanaklar sa\u011flar. Ortakl\u0131k yapmak s\u00fcrekli ileti\u015fimde olmak ve s\u00fcrekli geli\u015fme ve b\u00fcy\u00fcme olas\u0131l\u0131\u011f\u0131n\u0131n bulunmas\u0131 demektir. Sat\u0131c\u0131n\u0131n \u00fcr\u00fcn\u00fcn\u00fc iyile\u015ftirmesi ve al\u0131c\u0131n\u0131n bunlar\u0131 kullanmas\u0131 i\u00e7in yeni yollar aramas\u0131, b\u00f6ylece ortakl\u0131\u011f\u0131n etkisini ve ortak olman\u0131n de\u011ferini \u00e7o\u011faltmas\u0131d\u0131r.
Daha \u00f6nce tart\u0131\u015ft\u0131\u011f\u0131m\u0131z \u00fc\u00e7 sat\u0131c\u0131-al\u0131c\u0131 etkile\u015fimi i\u00e7in sat\u0131\u015f y\u00f6ntemleri de\u011fil, farkl\u0131 ko\u015fullar gerekir. Bu etkile\u015fimin her birinin Geleneksel Paradigma ya da Sinerjik Paradigma i\u00e7inde olu\u015fmas\u0131n\u0131 isteyip istememek sizin elinizde. A\u015fa\u011f\u0131da Geleneksel Paradigma ile Sinerjik Paradigma \u00e7er\u00e7evesinde sat\u0131\u015f fark\u0131n\u0131 g\u00f6receksiniz. <\/p>\n\n\n\n

Geleneksel Paradigma<\/strong><\/td>Sinerjik Paradigma<\/strong><\/td><\/tr>
Al\u0131c\u0131lar uysal ve y\u00f6nlendirilebilir ki\u015filerdir; sat\u0131c\u0131 h\u00fcnerini g\u00f6sterir da ezberledi\u011fi do\u011fru s\u00f6zc\u00fckleri kullanabilirse onlar\u0131 y\u00f6nlendirebilir.<\/td>Al\u0131c\u0131lar kendi kendilerini y\u00f6netebilen ve kendi kararlar\u0131n\u0131n sorumlulu\u011funu alabilen ki\u015filer olarak kabul edilir.<\/td><\/tr>
Sat\u0131c\u0131 kendi karar\u0131n\u0131 al\u0131c\u0131ya kabul ettirmek i\u00e7in teknikleri ya da al\u0131c\u0131larla ilgili bilgileri kullanmak ister.<\/td>Sat\u0131c\u0131, al\u0131c\u0131n\u0131n istek ve gereksinimlerine uygun olarak kendi karar\u0131n\u0131 vermesine yard\u0131mc\u0131 olmak ister.<\/td><\/tr>
Sat\u0131c\u0131 sat\u0131\u015f\u0131 olabildi\u011fince \u00e7abukla\u015ft\u0131rmak i\u00e7in strateji ve taktikler geli\u015ftirir.  <\/td>Sat\u0131c\u0131, al\u0131c\u0131 bir karara ula\u015f\u0131ncaya kadar ad\u0131m ad\u0131m ilerlemesinde ona yard\u0131m eder. B\u00f6yle yaparak kendi karar\u0131n\u0131 al\u0131c\u0131ya dayatmam\u0131\u015f olur.<\/td><\/tr>
Sat\u0131c\u0131 al\u0131c\u0131n\u0131n ”ki\u015filik \u00f6zelliklerini”, ”stilini”, ”tipini” belirler.<\/td>Sat\u0131c\u0131 al\u0131c\u0131n\u0131n tipini tan\u0131mlamaktan ka\u00e7\u0131n\u0131r. Onun yerine t\u00fcm dikkatini al\u0131c\u0131n\u0131n s\u00f6yledi\u011fi ve yapt\u0131\u011f\u0131 i\u015fe verir.<\/td><\/tr>
Sat\u0131c\u0131 al\u0131c\u0131ya yukar\u0131daki tan\u0131y\u0131 koyarak, onu denetimi alt\u0131na almas\u0131na yard\u0131mc\u0131 olacak do\u011fru y\u00f6ntemleri ak\u0131ll\u0131ca se\u00e7er. Ba\u015fka bir anlat\u0131mla basaca\u011f\u0131 d\u00fc\u011fmeyi iyi bilir.<\/td>Sat\u0131c\u0131 al\u0131c\u0131y\u0131 denetim alt\u0131na almaya ve y\u00f6nlendirmeye de\u011fil, gereksinimlerini kabul etmeye \u00e7al\u0131\u015f\u0131r.<\/td><\/tr>
Sat\u0131c\u0131, sorgulayan, sat\u0131\u015f stratejileri kullanan ve al\u0131c\u0131ya olumlu yan\u0131tlar verdirecek sorular soran denetim dilini kullan\u0131r.<\/td>Sat\u0131c\u0131, al\u0131c\u0131n\u0131n gereksinimlerini kar\u015f\u0131layacak bir \u00e7\u00f6z\u00fcme ula\u015fmas\u0131na yard\u0131m ederek ve ona dan\u0131\u015fmanl\u0131k yaparak i\u015fbirli\u011fi dilini kullan\u0131r.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

G\u00f6r\u00fcld\u00fc\u011f\u00fc gibi, yukar\u0131da madde madde yap\u0131lan kar\u015f\u0131la\u015ft\u0131rma, al\u0131c\u0131-sat\u0131c\u0131 ili\u015fkisiyle ilgili d\u00fc\u015f\u00fcnce de\u011fi\u015fikli\u011fini yans\u0131t\u0131yor. Kendi alanlar\u0131n\u0131n d\u0131\u015f\u0131ndaki her \u015fey gibi sinerjik yakla\u015f\u0131m da pek \u00e7ok ki\u015fiye tuhaf gelir ve rahats\u0131zl\u0131k verir. Bunun sonucunda da ki\u015filerde onu g\u00f6rmezden gelmek ya da kullanmamak i\u00e7in bahane bulma e\u011filimi a\u011f\u0131r basar. B\u00f6yle yaparak \u00f6\u011frenme yetene\u011fimizi k\u0131s\u0131tlam\u0131\u015f oluruz. \u00c7ok be\u011fenilen bir posterde \u015fu s\u00f6zler vard\u0131: “Zihin de para\u015f\u00fct gibi a\u00e7\u0131ld\u0131\u011f\u0131 zaman i\u015f g\u00f6r\u00fcr.” Sinerjik Paradigma\u2019da sat\u0131\u015f\u0131n be\u015f anahtar ilkesini tan\u0131tt\u0131\u011f\u0131m\u0131z bu b\u00f6l\u00fcm\u00fc okurken zihninizi a\u00e7\u0131k tutun. Bu kolay anla\u015f\u0131l\u0131r ilkelerden yararlanabilmek i\u00e7in \u00f6nce onlar\u0131n ge\u00e7erlili\u011fine inanmal\u0131, sonra da sat\u0131\u015f yaparken onlar\u0131 kullanmal\u0131s\u0131n\u0131z:<\/p>\n\n\n\n

1. Ad\u0131m ad\u0131m sat\u0131\u015ftan vazge\u00e7in. Son karar m\u00fc\u015fterinindir.<\/p>\n\n\n\n

2. M\u00fc\u015fteriye bask\u0131 yapmak, sat\u0131n almaya kar\u015f\u0131 bir diren\u00e7 yarat\u0131r.<\/p>\n\n\n\n

3. Sat\u0131\u015f elemanlar\u0131 m\u00fc\u015fterinin karar vermesine yard\u0131mc\u0131 olacak bir ortam yaratmal\u0131d\u0131r.<\/p>\n\n\n\n

4. Sat\u0131\u015f elemanlar\u0131 bir dan\u0131\u015fman gibi davranmal\u0131d\u0131r.<\/p>\n\n\n\n

5. Sat\u0131\u015f elemanlar\u0131 de\u011fer yaratmal\u0131d\u0131r.<\/p>\n\n\n\n

Kaynak: Sat\u0131\u015fta yeni y\u00f6ntemler – Carl D.Zaiss – Dr. Thomas Gordon        <\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Sat\u0131c\u0131 ve al\u0131c\u0131lar aras\u0131ndaki ili\u015fki rekabete dayan\u0131r. Sat\u0131\u015f Geleneksel Paradigma’da, “Al\u0131c\u0131ya bir \u015feyi yapt\u0131rmal\u0131s\u0131n\u0131z yoksa kendi kendine yapmaz” diye yorumlan\u0131r. Bu b\u00f6l\u00fcmde sat\u0131\u015f elemanlar\u0131n\u0131n sat\u0131c\u0131-al\u0131c\u0131 ili\u015fkisine yakla\u015f\u0131mlar\u0131n\u0131 de\u011fi\u015ftirecek yeni ve \u00f6nemli bir y\u00f6ntem anlat\u0131l\u0131yor.Sinerjik y\u00f6ntem, tek g\u00f6r\u00fc\u015fme sonras\u0131 sat\u0131\u015f, bir ka\u00e7 kez g\u00f6r\u00fc\u015fme sonras\u0131 sat\u0131\u015f gibi her t\u00fcr sat\u0131c\u0131-al\u0131c\u0131 ili\u015fkilerinde kullan\u0131labilir. \u00d6zellikle al\u0131c\u0131yla s\u00fcrekli ili\u015fkide […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16],"tags":[],"_links":{"self":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts\/1056"}],"collection":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1056"}],"version-history":[{"count":6,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts\/1056\/revisions"}],"predecessor-version":[{"id":1076,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=\/wp\/v2\/posts\/1056\/revisions\/1076"}],"wp:attachment":[{"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aslantozcan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}